This article questions the value of YouTube to unsigned artists. Why is YouTube still not paying unsigned artists for every stream? There are 400 hours of video uploaded to YouTube every day, driving projected net advertising revenues of $3.96...
Everyday there seems to be another music marketing article espousing the importance of mailing lists for bands and artists.
But these articles all seem to be missing the point. The key question is surely not do you need one, (You...
This is a guest blog from Point Blank Music School, an electronic music school based in London, LA, Ibiza and more, which was recently voted the World’s Best Music Production & DJ School. In our social media-driven world, every...
When it comes to music promotion, independent artists face an overwhelming range of options and not everyone is in their corner. Here is a summary of 7 challenges facing unsigned artist promotion
1. YouTube
Over 300,000 videos are uploaded every day,...
Facebook Ads provide musicians with a powerful and effective tool to promote their music in a sustainable way, but unless Facebook changes its advertising guidelines to help musicians this opportunity will be wasted. In this guest post, Major Labl...
We are delighted to announce Unseen Plays is the latest new music blog to join the RCM Indie Collective to help get more incredible independent artists heard and discovered.
Introducing Unseen Plays
Unseen Plays began with a dream to build an online space...
In the business world, a whole industry has been established around ‘customer relationship management (CRM) but how can unsigned bands benefit from this approach?
In this article, we'll consider three strategies
Identify, attract and win new customers
Retain existing customers
...
Mark Knight, founder of Right Chord Music explains why Apple Music fails true music discoverers and unsigned bands.
I've always been a firm believer that when it comes to music consumption people broadly fall into three groups.
Listeners
Active Listeners
...
Right Chord Music announces 'Give Back Friday' and a chance for one lucky independent artist to win £50 of free music promotion. Enter for free, you have until Saturday 26th November.
Black Friday / Give Back Friday
Is it just me...
Want to get on music blogs? Introducing The RCM Indie Collective. Submit your music once and you could be featured by 9 indie music champions, blogs, playlists and radio.
Hello, this is Mark. Ever since I started Right Chord Music...
We are delighted to announce Lost In The Nordics is the latest new music blog to join the RCM Indie Collective.
Introducing Lost In The Nordics
Lost In The Nordics began as a SoundCloud page in March 2015 that supported indie...
Unsigned bands tell us your challenges! Right Chord Music have launched the Musicians Census to better understand the challenges facing unsigned bands and independent musicians. All artists that complete the survey will be considered for features on the RCM...
