Music marketing has changed. For too long, our image of music fandom has clung to the romanticised vision of ‘70s groupies or the "Band-Aids" of Almost Famous. But it’s time to face the music: the way fans consume has...
We've seen numerous articles on Facebook best practices, but none of them go far enough or provide enough detail to truly add value. So rather than settling for second best, we decided to write our own best practice guide....
How to get your music on Spotify playlists is a hot topic. Most people expect there to be a simple, golden bullet solution.
How do I get my music on Spotify playlists?
Who can I pay? Which pluggers do I use?...
The term “independent artist” conjures images of musicians forging their own path, free from the constraints of traditional record labels. But what does being an “independent artist” truly mean in today’s music industry? And is the autonomy worth the...
In the business world, a whole industry has been established around ‘customer relationship management (CRM) but how can unsigned bands benefit from this approach?
In this article, we'll consider three strategies
Identify, attract and win new customers
Retain existing customers
...
Mark Knight, the founder of Right Chord Music provides an alternative guide to promoting unsigned bands on social media by borrowing marketing best practices from Disney.
Disney understands that a good story is always a good story. They also understand...
Independent Artists. Why momentum is key and why releasing an album could be the worst thing you do.
In the beginning
When you first start out in music, history tells you what to do: Write some songs, play them live, and...
Facebook Ads provide musicians with a powerful and effective tool to promote their music in a sustainable way, but unless Facebook changes its advertising guidelines to help musicians this opportunity will be wasted. In this guest post, Major Labl...
Collaboration is a proven way to extend the reach of your music to a new highly engaged audience and it anyone can do it.
The power of collaboration
It's tough trying to make it as an artist right now, but spare...
For many musicians’ social media is everything, and it's easy to take it for granted until it disappears! In this article, we speak with two artists, the anonymous music collective Porcelain and indie pop artist Alessia who have been...
This is a very special episode of Lost On Radio telling the story of Project Rebel, an audacious attempt to break an unsigned band called Broken Witt Rebels in just ten weeks using the power of media.
Project Rebel -...
When it comes to music promotion, independent artists face an overwhelming range of options and not everyone is in their corner. Here is a summary of 7 challenges facing unsigned artist promotion
1. YouTube
Over 300,000 videos are uploaded every day,...
