Facebook Ads provide musicians with a powerful and effective tool to promote their music in a sustainable way, but unless Facebook changes its advertising guidelines to help musicians this opportunity will be wasted. In this guest post, Major Labl...
Iconic new music magazine NME has partnered with Bose to announce its NME x Bose C24 mixtape featuring one lucky unsigned artist.
NME x Bose C24 Mixtape
The C24 mixtape follows on from the Bose x NME C23 mixtape that showcased...
In this article, we explore how an unsigned band called The Daydream Club achieved one million Spotify streams in just two weeks.
The challenges facing unsigned bands
The promotional challenges facing an unsigned band are well documented. Everything costs money, money...
This article discusses the evolving social media content landscape and explains how musicians can use brand world learnings to improve their content marketing strategies.
Six social-media truths in 2024
Viewers want to be entertained and storytelling generates better business outcomes
...
At the start of this year, we declared 'push' marketing was dead, now as we approach the end of the year self-released, Canadian hip-hop artist Connor Price is here to show us all exactly what effective 'pull' music marketing...
We are delighted to announce Poco Poco Records has joined the RCM Indie Collective to help more incredible independent artists get heard and discovered.
Introducing Poco Poco Records
Poco Poco Records was formed in the UK in 2010 by musical duo...
Independent Artists. Why momentum is key and why releasing an album could be the worse thing you do.
In the beginning
When you first start out in music, history tells you what to do: Write some songs, play them live, and...
When it comes to music promotion, independent artists face an overwhelming range of options and not everyone is in their corner. Here is a summary of 7 challenges facing unsigned artist promotion
1. YouTube
Over 300,000 videos are uploaded every day,...
Twitter is hard work, and that’s borne out by the stats. 40% of users don’t publish anything, 25% have no followers and only 5% of Twitter users are followed by more than 50 people. So it’s clear that for the...
Are you an unsigned band or independent artist looking for artist management? Check out our sister site Major Labl.
Introducing Major Labl
Major Labl is our marketing services and management division. They help unsigned artists become financially sustainable independent artists offering...
Right Chord Music launches Major Labl, our new home of management consultancy and marketing solutions for independent bands and artists.
Introducing Major Labl for independent artists
Don't be fooled by the name, we don't sign anyone or own your rights. Major...
In this article, we explain why radio pluggers fail to deliver the reach or frequency required to make a positive impact for unsigned and self released artists.
Your music is an advert
When you think about it, your music is an...
