How do you create a brand for your band? Without a doubt, the biggest challenge facing any new band or artist is getting their music heard. With that said, it's important you give yourself the very best chance of...
New music service Musosoup, aims to turn the music PR business on its head by allowing musicians to cut out the PR middlemen and deal directly with the music bloggers that support them. We consider the implications of this...
The RCM Indie Collective is growing. Following hot on the heals of Bored City, we now welcome the Pretty White blog to the fold.
Introducing Pretty White
Pretty White believes that music and writing have the power to connect people and...
We are delighted to announce Blackmarket Spotify Playlists have joined the RCM Indie Collective to help champion more incredible independent artists.
Introducing Blackmarket
Based in Germany, Backmarket hand curate over 10 different playlists. No bots, no payments or fees, Backmarket champion the...
We recently ran The Takeover Festival an online music festival presented by Bose in support of Nordoff Robbins. Over three days we had 49 artists from 12 countries performing live on the Right Chord Music Facebook page. To date,...
For many musicians’ social media is everything, and it's easy to take it for granted until it disappears! In this article, we speak with two artists, the anonymous music collective Porcelain and indie pop artist Alessia who have been...
Yesterday the world was plunged into darkness, the unthinkable happened... Facebook, Instagram and Whatsapp went off-line. For a generation of musicians so reliant on social media, it's interesting to consider what would happen if it never returned?
Fans what fans?
When...
As an independent musician, it's easy to get seduced by offers of music promotion when what you really need is music marketing. In this article, Mark Knight explores the not-so-subtle differences.
Music Promotion
Music promotion is the output, and an attempt...
Everyone knows that ‘sex sells,’ it’s the oldest truth in advertising. But for independent female musicians looking to discuss sexuality on their terms, this old adage couldn’t be further from the truth. On International Women's Day, we discuss the...
Facebook Ads provide musicians with a powerful and effective tool to promote their music in a sustainable way, but unless Facebook changes its advertising guidelines to help musicians this opportunity will be wasted. In this guest post, Major Labl...
The biggest mistake made by independent musicians on TikTok is to assume that anyone cares about their music. In this article, we'll show you two simple ways to improve TikTok viewability and engagement.
Winning on TikTok starts with entertainment
Let's be...
In this article, we discuss the real challenges facing Spotify and suggest two simple ways they could improve their perception among unsigned artists without changing the royalty structure... Hint don't sponsor Barcelona FC.
Spotify announces Barcelona FC sponsorship
This week Spotify...
