This article questions the value of YouTube to unsigned artists. Why is YouTube still not paying unsigned artists for every stream? There are 400 hours of video uploaded to YouTube every day, driving projected net advertising revenues of $3.96...
Right Chord Music announces the launch of Squall, an influencer marketing platform for music.
Introducing Squall
Squall cuts out the PR middlemen and allows musicians to connect directly with social media...
This is a guest blog from Point Blank Music School, an electronic music school based in London, LA, Ibiza and more, which was recently voted the World’s Best Music Production & DJ School. In our social media-driven world, every...
Unsigned bands tell us your challenges! Right Chord Music have launched the Musicians Census to better understand the challenges facing unsigned bands and independent musicians. All artists that complete the survey will be considered for features on the RCM...
The Daydream Club are an independent alt. folk duo from Leicester. Right now they attract more streams per month on Spotify than any of the major label, priority signed artists. How? The answer is fans and focused promotion.
The traditional...
As a music blog that receives hundreds of emails a week, we can confirm that there is very little newsworthiness in the headline 'unsigned band releases new single.' In this article, we highlight 6 reasons why storytelling improves music...
Are you an unsigned band or independent artist looking for artist management? Check out our sister site Major Labl.
Introducing Major Labl
Major Labl is our marketing services and management division. They help unsigned artists become financially sustainable independent artists offering...
In this article, we explore how an unsigned band called The Daydream Club achieved one million Spotify streams in just two weeks.
The challenges facing unsigned bands
The promotional challenges facing an unsigned band are well documented. Everything costs money, money...
Social media has changed the music marketing landscape forever. While it’s easy to be impressed by the scale of an artist’s social media footprint, both marketeers and musicians need to continue to look behind the numbers to understand the...
This is a very special episode of Lost On Radio telling the story of Project Rebel, an audacious attempt to break an unsigned band called Broken Witt Rebels in just ten weeks using the power of media.
Project Rebel -...
Mark Knight, founder of Right Chord Music explains why Apple Music fails true music discoverers and unsigned bands.
I've always been a firm believer that when it comes to music consumption people broadly fall into three groups.
Listeners
Active Listeners
...
We've seen a ton of articles relating to Facebook best practice, but none of them really go far enough or go into enough detail to really add value. So rather than settling for second best, we decided to write...
