Thursday, July 7, 2022
Unsigned artist? The best music discovered on Right Chord Music is added to one of our three Lost On Radio, Spotify Playlists. Lost On Radio Podcast Lost On Radio began life as the name of our Podcast in 2010. We recorded...
Before you spend money promoting your music on the channels you can’t control, why not spend some time on the ones you can control. In this article Mark Knight, founder of Right Chord Music explains why music marketing is...
Twitter is hard work, and that’s borne out by the stats. 40% of users don’t publish anything, 25% have no followers and only 5% of Twitter users are followed by more than 50 people. So it’s clear that for the...
What are the best music discovery Podcasts? We love Podcasts! But finding a genuinely good music Podcast is difficult. A quick search on Spotify reveals a ton of music Podcasts, but when you weed out the ones that don't play...
Yesterday the world was plunged into darkness, the unthinkable happened... Facebook, Instagram and Whatsapp went off-line. For a generation of musicians so reliant on social media, it's interesting to consider what would happen if it never returned? Fans what fans? When...
In this article, we explore 10 ways to build meaningful engagement as a DIY musician using social media and digital marketing. Social Media's and the quest for engagement It’s no surprise that Instagram’s arrival in 2010 heralded a rapid rise in...
In this article, we discuss the real challenges facing Spotify and suggest two simple ways they could improve their perception among unsigned artists without changing the royalty structure... Hint don't sponsor Barcelona FC. Spotify announces Barcelona FC sponsorship This week Spotify...
In the business world, a whole industry has been established around ‘customer relationship management (CRM) but how can unsigned bands benefit from this approach? In this article, we'll consider three strategies Identify, attract and win new customers Retain existing customers ...
Facebook Ads provide musicians with a powerful and effective tool to promote their music in a sustainable way, but unless Facebook changes its advertising guidelines to help musicians this opportunity will be wasted. In this guest post, Major Labl...
How do you kick on to the next level and inspire new followers and fans beyond your current base? In this article Mark Knight, founder of RCM and Major Labl identifies 6 proven growth strategies from the brand marketing...
Is the pre-save just another money-making trick or is it a valuable marketing tool for unsigned artists? We take a critical look at the benefit for the fans and the musicians. Imagine if you pre-saved in real life! Imagine arriving on...
I've lost count of the number of articles I've read that insist bands and artists should give their music away for free.  Personally I believe, unless you have the benefit of on-going PR support or are reaching mass audiences...
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