In this article, we explore how an unsigned band called The Daydream Club achieved one million Spotify streams in just two weeks.
The challenges facing unsigned bands
The promotional challenges facing an unsigned band are well documented. Everything costs money, money...
We recently ran The Takeover Festival an online music festival presented by Bose in support of Nordoff Robbins. Over three days we had 49 artists from 12 countries performing live on the Right Chord Music Facebook page. To date,...
Mark Knight, the founder of Right Chord Music provides an alternative guide to promoting unsigned bands on social media by borrowing marketing best practices from Disney.
Disney understands that a good story is always a good story. They also understand...
David Penn, the editor-in-chief at Hit Songs Deconstructed knows how to write a hit song. Read our interview and find out how to improve your chances of success. Hit Songs Deconstructed is the number source for hit songwriting trends...
Twitter is hard work, and that’s borne out by the stats. 40% of users don’t publish anything, 25% have no followers and only 5% of Twitter users are followed by more than 50 people. So it’s clear that for the...
Read our ultimate A-Z music glossary for independent artists in 2023.
A&R
A&R stands for Artists and Repertoire, it’s the department at a record label or music publisher responsible for discovering new talent and signing them to the company. A&R also...
Today we welcome new music champion Rachel Colton to the Right Chord Music family.
Introducing Rachel Colton
Rachel is a DJ, songwriter and producer, most known for co-writing and producing Celine Lyng’s EP Sugarcoated' and the singles 'Appetite' and 'Love At...
As an independent musician, it's easy to get seduced by offers of music promotion when what you really need is music marketing. In this article, Mark Knight explores the not-so-subtle differences.
Music Promotion
Music promotion is the output, and an attempt...
Musicians. Have your heard of Lounges TV? If you are based in London and want to record content but don’t have access to recording studios, sound engineers or videographers, then the ‘Young Musicians Initiative’ could be for you. Read...
In the business world, a whole industry has been established around ‘customer relationship management (CRM) but how can unsigned bands benefit from this approach?
In this article, we'll consider three strategies
Identify, attract and win new customers
Retain existing customers
...
Is the Pre-Save just another money-making trick or is it a valuable marketing tool for unsigned artists? We take a critical look at the benefit for the fans and the musicians.
Imagine if you pre-saved in real life!
Imagine arriving on...
There was a time, not that long ago when Facebook and Instagram advertising was powerful. With low entry costs, it genuinely felt like paid social media advertising enabled unsigned and independent musicians to compete on a more level playing...
