When it comes to music promotion, independent artists face an overwhelming range of options and not everyone is in their corner. Here is a summary of 7 challenges facing unsigned artist promotion
1. YouTube
Over 300,000 videos are uploaded every day,...
What are the best music discovery Podcasts?
We love Podcasts! But finding a genuinely good music Podcast is difficult. A quick search on Spotify reveals a ton of music Podcasts, but when you weed out the ones that don't play...
In this article RCM Founder, Mark Knight considers how escaping the day to day to reflect on the bigger picture can provide new direction and focus for bands and artists. It's time to plan your band retreat.
The off-site annual...
When we consider the evolution of music and listening habits in the UK, it’s very clear that streaming platforms like Spotify are the most prominent source of listening.
Streaming Music Stats
To pick out just a few key statistics, over 91...
Musicians. Have your heard of Lounges TV? If you are based in London and want to record content but don’t have access to recording studios, sound engineers or videographers, then the ‘Young Musicians Initiative’ could be for you. Read...
Mark from Right Chord Music will be speaking at The Alpha-ville International Festival of Post Digital Culture. The workshop session takes place at 3pm on Saturday 24th September as part of the festivals 'Innovation Space'
The session titled: Design a...
Few if any musicians can truly plan to go viral. If it ever happens, it's typically when you least expect it. It can often feel like you are caught in the eye of a storm, it's an intense and...
The biggest mistake made by independent musicians on TikTok is to assume that anyone cares about their music. In this article, we'll show you two simple ways to improve TikTok viewability and engagement.
Winning on TikTok starts with entertainment
Let's be...
Social media has changed the music marketing landscape forever. While it’s easy to be impressed by the scale of an artist’s social media footprint, both marketeers and musicians need to continue to look behind the numbers to understand the...
Spotify Wrapped is a brilliant piece of marketing. It’s brilliant for Spotify, it’s brilliant for the featured artists and it’s brilliant for music. But here are three ways it could be improved for independent artists.
Good for Spotify
Spotify Wrapped is...
In this article, we explain why radio pluggers fail to deliver the reach or frequency required to make a positive impact for unsigned and self released artists.
Your music is an advert
When you think about it, your music is an...
Readers of the RCM Blog may know that we've never been huge fans of music PR as a discipline, and with each year that passes the case against 'music PR' gets stronger. Here are five reasons why music PR...
