Saturday, May 25, 2024
Is the Pre-Save just another money-making trick or is it a valuable marketing tool for unsigned artists? We take a critical look at the benefit for the fans and the musicians. Imagine if you pre-saved in real life! Imagine arriving on...
Collaboration is a proven way to extend the reach of your music to a new highly engaged audience and it anyone can do it. The power of collaboration It's tough trying to make it as an artist right now, but spare...
In the business world, a whole industry has been established around ‘customer relationship management (CRM) but how can unsigned bands benefit from this approach? In this article, we'll consider three strategies Identify, attract and win new customers Retain existing customers ...
Spotify Wrapped is a brilliant piece of marketing. It’s brilliant for Spotify, it’s brilliant for the featured artists and it’s brilliant for music. But here are three ways it could be improved for independent artists. Good for Spotify Spotify Wrapped is...
Our friends at Major Labl have just completed a research project to understand the ingredients of social media success for independent artists. If you are looking to extend your reach and engagement on social media, read on to get...
We've now made it even easier for you to get our FREE music marketing guide. No email address required, simply click here. The Right Chord Music A-Z Of Music Marketing If you find it interesting we encourage you to share it...
Following hot on the heels of our partnership with distribution experts EMU Bands, we are now excited to announce a new partnership with Conflikt Arts who are offering Right Chord Music visitors a 5% discount on the cost to produce the following...
If like me, you struggle to find presents for that special someone in your life, award-winning musical duo, The Daydream Club might just have the answer. They are offering a FREE personalised song in exchange for your stories. Click...
How do you kick on to the next level and inspire new followers and fans beyond your current base? In this article Mark Knight, founder of RCM and Major Labl identifies 6 proven growth strategies from the brand marketing...
We are delighted to announce Lost In The Nordics is the latest new music blog to join the RCM Indie Collective. Introducing Lost In The Nordics  Lost In The Nordics began as a SoundCloud page in March 2015 that supported indie...
  If you find Twitter baffling and never know what to Tweet don't worry. We explore a few ways indie artists can use Twitter with minimal Tweet. Twitter for Indie Artists Twitter can still be an invaluable marketing tool for new bands...
Iconic new music magazine NME has partnered with Bose to announce its NME x Bose C24 mixtape featuring one lucky unsigned artist. NME x Bose C24 Mixtape The C24 mixtape follows on from the Bose x NME C23 mixtape that showcased...
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