For many musicians’ social media is everything, and it's easy to take it for granted until it disappears! In this article, we speak with two artists, the anonymous music collective Porcelain and indie pop artist Alessia who have been...
In the business world, a whole industry has been established around ‘customer relationship management (CRM) but how can unsigned bands benefit from this approach?
In this article, we'll consider three strategies
Identify, attract and win new customers
Retain existing customers
...
How do you create a brand for your band? Without a doubt, the biggest challenge facing any new band or artist is getting their music heard. With that said, it's important you give yourself the very best chance of...
In this article, we explain why radio pluggers fail to deliver the reach or frequency required to make a positive impact for unsigned and self released artists.
Your music is an advert
When you think about it, your music is an...
Meet The SKESH Collective, an on-demand merchandise design service, community and storefront that helps unsigned artists get ahead and makes 'noise look cool'.
Introducing The SKESH Collective
George and Alex, the founders of The SKESH Collective, have both been in bands...
Our friends at Major Labl have just completed a research project to understand the ingredients of social media success for independent artists. If you are looking to extend your reach and engagement on social media, read on to get...
This article identifies 6 proven growth strategies from the brand marketing world and considers how they could be applied to improve music marketing effectiveness for independent artists.
1. Be Meaningfully Different:
Research from Kantar and BAV (Brand Asset Valuator) highlights the...
At the start of this year, we declared 'push' marketing was dead, now as we approach the end of the year self-released, Canadian hip-hop artist Connor Price is here to show us all exactly what effective 'pull' music marketing...
We live in a world where everyone wants Spotify playlist streams, but when the line between success and playlist scams becomes blurred. Our dreams of a level playing field quickly disappear.
Earlier this week, I spoke with Will Carpenter from...
Spotify Marquee is a step in the right direction, but it fails to provide a solution for new independent musicians. In this article, we explore why music promotion remains so unbelievably painful, convoluted and expensive.
Spotify Marquee
Spotify launched in the...
Social media has changed the music marketing landscape forever. While it’s easy to be impressed by the scale of an artist’s social media footprint, both marketeers and musicians need to continue to look behind the numbers to understand the...
When it comes to music promotion, independent artists face an overwhelming range of options and not everyone is in their corner. Here is a summary of 7 challenges facing unsigned artist promotion
1. YouTube
Over 300,000 videos are uploaded every day,...
