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Thursday, March 28, 2024
How do you kick on to the next level and inspire new followers and fans beyond your current base? In this article Mark Knight, founder of RCM and Major Labl identifies 6 proven growth strategies from the brand marketing...
We live in a world where everyone wants Spotify playlist streams but when the line between success and fraud becomes blurred our dreams of a level playing field quickly disappear. Earlier this week, I spoke with Will Carpenter from Ships...
At the start of this year, we declared 'push' marketing was dead, now as we approach the end of the year self-released, Canadian hip-hop artist Connor Price is here to show us all exactly what effective 'pull' music marketing...
Social media has changed the music marketing landscape forever. While it’s easy to be impressed by the scale of an artist’s social media footprint, both marketeers and musicians need to continue to look behind the numbers to understand the...
There was a time, not that long ago when Facebook and Instagram advertising was powerful. With low entry costs, it genuinely felt like paid social media advertising enabled unsigned and independent musicians to compete on a more level playing...
  If you find Twitter baffling and never know what to Tweet don't worry. We explore a few ways indie artists can use Twitter with minimal Tweet. Twitter for Indie Artists Twitter can still be an invaluable marketing tool for new bands...
In this article, we explore how an unsigned band called The Daydream Club achieved one million Spotify streams in just two weeks. The challenges facing unsigned bands The promotional challenges facing an unsigned band are well documented. Everything costs money, money...
How do you create a brand for your band? Without a doubt, the biggest challenge facing any new band or artist is getting their music heard.  With that said, it's important you give yourself the very best chance of...
In this article, we explore 10 ways to build meaningful engagement as a DIY musician using social media and digital marketing. Social Media's and the quest for engagement It’s no surprise that Instagram’s arrival in 2010 heralded a rapid rise in...
In this article, we discuss the real challenges facing Spotify and suggest two simple ways they could improve their perception among unsigned artists without changing the royalty structure... Hint don't sponsor Barcelona FC. Spotify announces Barcelona FC sponsorship This week Spotify...
New music service Musosoup, aims to turn the music PR business on its head by allowing musicians to cut out the PR middlemen and deal directly with the music bloggers that support them. We consider the implications of this...
Is the Pre-Save just another money-making trick or is it a valuable marketing tool for unsigned artists? We take a critical look at the benefit for the fans and the musicians. Imagine if you pre-saved in real life! Imagine arriving on...
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