Mark Knight, the founder of Right Chord Music provides an alternative guide to promoting unsigned bands on social media by borrowing marketing best practices from Disney.
Disney understands that a good story is always a good story. They also understand...
Read our ultimate A-Z music glossary for independent artists in 2023.
A&R
A&R stands for Artists and Repertoire, it’s the department at a record label or music publisher responsible for discovering new talent and signing them to the company. A&R also...
New music service Musosoup, aims to turn the music PR business on its head by allowing musicians to cut out the PR middlemen and deal directly with the music bloggers that support them. We consider the implications of this...
Musicians. Have your heard of Lounges TV? If you are based in London and want to record content but don’t have access to recording studios, sound engineers or videographers, then the ‘Young Musicians Initiative’ could be for you. Read...
Our friends at Major Labl are offering you a FREE guide that shows you how to plan to release and promote music more effectively. Click here to get your guide.
Introducing Major Labl
Major Labl is a digital marketing consultancy. Their...
Few if any musicians can truly plan to go viral. If it ever happens, it's typically when you least expect it. It can often feel like you are caught in the eye of a storm, it's an intense and...
Unsigned bands: How do you promote your music in the most effective way? Read our ten-step manifesto for success.
Updated principles
Five years ago, we were asked to write a simple marketing guide for unsigned bands and independent artists. We came...
The biggest mistake made by independent musicians on TikTok is to assume that anyone cares about their music. In this article, we'll show you two simple ways to improve TikTok viewability and engagement.
Winning on TikTok starts with entertainment
Let's be...
This is a guest blog from Point Blank Music School, an electronic music school based in London, LA, Ibiza and more, which was recently voted the World’s Best Music Production & DJ School. In our social media-driven world, every...
How do you kick on to the next level and inspire new followers and fans beyond your current base? In this article Mark Knight, founder of RCM and Major Labl identifies 6 proven growth strategies from the brand marketing...
What are the best music discovery Podcasts?
We love Podcasts! But finding a genuinely good music Podcast is difficult. A quick search on Spotify reveals a ton of music Podcasts, but when you weed out the ones that don't play...
Spotify Marquee is a step in the right direction but it fails to provide a solution for new independent musicians. In this article, we explore why music promotion remains so unbelievably painful, convoluted and expensive.
Spotify Marquee
Spotify launched in the...
