In 2024 the biggest mistake an independent artist can make is to wrongly assume their music is either engaging or interesting.
We've spent the last few weeks looking at the best-performing music artists on Instagram and TikTok from the likes...
Yesterday the world was plunged into darkness, the unthinkable happened... Facebook, Instagram and Whatsapp went off-line. For a generation of musicians so reliant on social media, it's interesting to consider what would happen if it never returned?
Fans what fans?
When...
The Daydream Club are an independent alt. folk duo from Leicester. Right now they attract more streams per month on Spotify than any of the major label, priority signed artists. How? The answer is fans and focused promotion.
The traditional...
We are delighted to announce Poco Poco Records has joined the RCM Indie Collective to help more incredible independent artists get heard and discovered.
Introducing Poco Poco Records
Poco Poco Records was formed in the UK in 2010 by musical duo...
Want to get on music blogs? Introducing The RCM Indie Collective. Submit your music once and you could be featured by 9 indie music champions, blogs, playlists and radio.
Hello, this is Mark. Ever since I started Right Chord Music...
As an unsigned artist, you get approached all the time to take part in competitions. Here are 10 things to consider before agreeing to enter.
The 'Like to Play' mechanic
There seems to be a new irritant on the scene 'Like...
Mark Knight, the founder of Right Chord Music provides an alternative guide to promoting unsigned bands on social media by borrowing marketing best practices from Disney.
Disney understands that a good story is always a good story. They also understand...
When it comes to music promotion, independent artists face an overwhelming range of options and not everyone is in their corner. Here is a summary of 7 challenges facing unsigned artist promotion
1. YouTube
Over 300,000 videos are uploaded every day,...
For many musicians’ social media is everything, and it's easy to take it for granted until it disappears! In this article, we speak with two artists, the anonymous music collective Porcelain and indie pop artist Alessia who have been...
How do you kick on to the next level and inspire new followers and fans beyond your current base? In this article Mark Knight, founder of RCM and Major Labl identifies 6 proven growth strategies from the brand marketing...
Iconic new music magazine NME has partnered with Bose to announce its NME x Bose C24 mixtape featuring one lucky unsigned artist.
NME x Bose C24 Mixtape
The C24 mixtape follows on from the Bose x NME C23 mixtape that showcased...
Music marketing agency Major Labl, which is part of the Right Chord Music Group has today announced FREE music marketing training for every independent artist.
Introducing Major Labl
Founded in 2018 by the Right Chord Music Group, Major Labl is a...
