Are you an unsigned band or independent artist looking for artist management? Check out our sister site Major Labl.
Introducing Major Labl
Major Labl is our marketing services and management division. They help unsigned artists become financially sustainable independent artists offering...
Right Chord Music, joined Musosoup, the leading platform for independent musician promotion to conduct the Musician’s Census. The online study was completed by 300 independent artists across 64 countries in one of the most comprehensive studies of grassroots musicians...
This is a guest blog from Point Blank Music School, an electronic music school based in London, LA, Ibiza and more, which was recently voted the World’s Best Music Production & DJ School. In our social media-driven world, every...
In-store playlisting is becoming an increasingly important part of the modern discovery landscape. With music now carefully programmed across major retail, gym and hospitality venues, these placements are creating meaningful opportunities for independent artists to reach new listeners as...
The Daydream Club are an independent alt. folk duo from Leicester. Right now they attract more streams per month on Spotify than any of the major label, priority signed artists. How? The answer is fans and focused promotion.
The traditional...
In 2025 the biggest mistake an independent artist can make is to wrongly assume their music is either engaging or interesting.
We've spent the last few weeks looking at the best-performing music artists on Instagram and TikTok from the likes...
The biggest mistake made by independent musicians on TikTok is to assume that anyone cares about their music. In this article, we'll show you two simple ways to improve TikTok viewability and engagement.
Winning on TikTok starts with entertainment
Let's be...
Unsigned bands: How do you promote your music most effectively? Read our ten-step music marketing manifesto for success.
Updated principles
Five years ago, we were asked to write a simple marketing guide for unsigned bands and independent artists. We came up...
Independent Artists. Why momentum is key and why releasing an album could be the worst thing you do.
In the beginning
When you first start out in music, history tells you what to do: Write some songs, play them live, and...
In this article, we explore 10 ways to build meaningful engagement as a DIY musician using social media and digital marketing.
Social Media's and the quest for engagement
It’s no surprise that Instagram’s arrival in 2010 heralded a rapid rise in...
This article questions the value of YouTube to unsigned artists. Why is YouTube still not paying unsigned artists for every stream? There are 400 hours of video uploaded to YouTube every day, driving projected net advertising revenues of $3.96...
Collaboration is a proven way to extend the reach of your music to a new highly engaged audience and it anyone can do it.
The power of collaboration
It's tough trying to make it as an artist right now, but spare...
