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Six Ways Independent Artists Can Learn From How Brands Grow

How do you kick on to the next level and inspire new followers and fans beyond your current base? In this article Mark Knight,...

Nobody Cares About Your Music (As Much As You Do) An...

A truthful assessment of music promotion. The reality is simple. Your success starts and ends with you. Because at the end of the day...

In Search of Meaningful Engagement In Music Promotion

In this article, we explore how to build meaningful engagement and suggest your website and first-party data has a bigger role to play. Social Media's...

Facebook Ads. Why Is It So Hard For Musicians To Promote...

Facebook Ads provide musicians with a powerful and effective tool to promote their music in a sustainable way, but unless Facebook changes it’s advertising...

How To Break An Unsigned Band – A Lost On Radio...

This is a very special episode of Lost On Radio telling the story of Project Rebel, an audacious attempt to break an unsigned band...

Does Your Marketing Drive The Play Count?

Before you spend money promoting your music on the channels you can’t control, why not spend some time on the ones you can control....

Free Music Marketing Guide For Unsigned Artists

Right Chord Music are offering every reader a FREE copy of the Major Labl, Music Marketing Planning Cycle. Follow the links below to get...

Squall. Connecting Musicians To Social Media Influencers

Right Chord Music announces the launch of Squall, an influencer marketing platform for music. Introducing...

Right Chord Music Launches Major Labl For Unsigned Artists

Right Chord Music launches Major Labl, our new home of management consultancy and creative solutions for unsigned bands and artists. Introducing Major Labl for unsigned artists Don't...

Introducing Musosoup. It’s Time To Reconsider Our Approach To Music PR

New music service Musosoup, aims to turn the music PR business on it's head by allowing musicians to cut out the PR middle men...

What’s The Story? The Value Of Story Telling In Music Promotion

As a music blog that receives hundred of emails a week, we can confirm that there is very little newsworthiness in the headline 'unsigned...

The Unsigned Artist Music Marketing Manifesto. Ten Principles For Success

Unsigned artists:  How do you promote your music in the most effective way? Read our ten principles for success. Updated principles Five years ago, we were...
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