Musicians. Have your heard of Lounges TV? If you are based in London and want to record content but don’t have access to recording studios, sound engineers or videographers, then the ‘Young Musicians Initiative’ could be for you. Read...
In this article, we explore the evolving social media landscape, discover what musicians can learn from brands, and speak with music influencer Agustina Arcolia to understand how to make content people want to watch.
Six social-media truths in 2024
Viewers...
We live in a world where everyone wants Spotify playlist streams but when the line between success and fraud becomes blurred our dreams of a level playing field quickly disappear.
Earlier this week, I spoke with Will Carpenter from Ships...
In this article, we explore 10 ways to build meaningful engagement as a DIY musician using social media and digital marketing.
Social Media's and the quest for engagement
It’s no surprise that Instagram’s arrival in 2010 heralded a rapid rise in...
We are excited to announce Heresiarch Music Reviews is the latest new music blog to join the RCM Indie Collective.
Introducing Heresiarch
Heresiarch means, “a leader in heresy; the leader of a heretical sect.” The music that they enjoy reviewing the...
In this article, Mark critically examines the role of music promoters and artists in live music success.
What musicians and managers want from live music
An opportunity to grow their fanbase
A chance to showcase their new material
At atmosphere...
Unsigned bands: How do you promote your music in the most effective way? Read our ten-step manifesto for success.
Updated principles
Five years ago, we were asked to write a simple marketing guide for unsigned bands and independent artists. We came...
The RCM Indie Collective is growing. Following hot on the heals of Bored City, we now welcome the Pretty White blog to the fold.
Introducing Pretty White
Pretty White believes that music and writing have the power to connect people and...
In this article, we'll explain the differences between push and pull marketing and suggest 10 ways independent artists can engage their fans to succeed with pull marketing in 2023.
Understanding Push marketing
Push marketing is as the name sounds, it’s about...
Before you spend money promoting your music on the channels you can’t control, why not spend some time on the ones you can control. In this article Mark Knight, founder of Right Chord Music explains why music marketing is...
Our friends at Major Labl are offering you a FREE guide that shows you how to plan to release and promote music more effectively. Click here to get your guide.
Introducing Major Labl
Major Labl is a digital marketing consultancy. Their...
What are the best music discovery Podcasts?
We love Podcasts! But finding a genuinely good music Podcast is difficult. A quick search on Spotify reveals a ton of music Podcasts, but when you weed out the ones that don't play...
