Few if any musicians can truly plan to go viral. If it ever happens, it's typically when you least expect it. It can often feel like you are caught in the eye of a storm, it's an intense and...
Readers of the RCM Blog may know that we've never been huge fans of music PR as a discipline, and with each year that passes the case against 'music PR' gets stronger. Here are five reasons why music PR...
The biggest mistake made by independent musicians on TikTok is to assume that anyone cares about their music. In this article, we'll show you two simple ways to improve TikTok viewability and engagement.
Winning on TikTok starts with entertainment
Let's be...
Unsigned bands: How do you promote your music in the most effective way? Read our ten-step manifesto for success.
Updated principles
Five years ago, we were asked to write a simple marketing guide for unsigned bands and independent artists. We came...
Independent artists save 10% on the best vinyl record production with Right Chord Music and Diggers Factory.
As an independent artist navigating the ever-evolving landscape of the music industry, the quest for recognition and sustainability is a thrilling yet daunting...
This article discusses the evolving social media content landscape and explains how musicians can use brand world learnings to improve their content marketing strategies.
Six social-media truths in 2024
Viewers want to be entertained and storytelling generates better business outcomes
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We've seen a ton of articles relating to Facebook best practice, but none of them really go far enough or go into enough detail to really add value. So rather than settling for second best, we decided to write...
The Lost On Radio Podcast and Spotify Playlist champions unsigned bands & independent artists. We showcase incredible new artists that are being overlooked by radio or pushed to the late-night fringes.
About Lost On Radio
Lost On Radio is a music...
I've lost count of the number of articles I've read that insist bands and artists should give their music away for free. Personally, I believe, that unless you have the benefit of ongoing PR support or are reaching mass...
