Mark Knight, founder of Right Chord Music explains why Apple Music fails true music discoverers and unsigned bands.
I've always been a firm believer that when it comes to music consumption people broadly fall into three groups.
Listeners
Active Listeners
...
We recently ran The Takeover Festival an online music festival presented by Bose in support of Nordoff Robbins. Over three days we had 49 artists from 12 countries performing live on the Right Chord Music Facebook page. To date,...
There was a time, not that long ago when Facebook and Instagram advertising was powerful. With low entry costs, it genuinely felt like paid social media advertising enabled unsigned and independent musicians to compete on a more level playing...
At the start of this year, we declared 'push' marketing was dead, now as we approach the end of the year self-released, Canadian hip-hop artist Connor Price is here to show us all exactly what effective 'pull' music marketing...
Today we welcome new music champion Rachel Colton to the Right Chord Music family.
Introducing Rachel Colton
Rachel is a DJ, songwriter and producer, most known for co-writing and producing Celine Lyng’s EP Sugarcoated' and the singles 'Appetite' and 'Love At...
In this article, we explore 10 ways to build meaningful engagement as a DIY musician using social media and digital marketing.
Social Media's and the quest for engagement
It’s no surprise that Instagram’s arrival in 2010 heralded a rapid rise in...
In this article, we'll explain the differences between push and pull marketing and suggest 10 ways independent artists can engage their fans to succeed with pull marketing in 2023.
Understanding Push marketing
Push marketing is as the name sounds, it’s about...
A truthful assessment of music promotion. The reality is simple. Your success starts and ends with you. Because at the end of the day nobody cares about your music as much as you. So if you don’t make the...
For many musicians’ social media is everything, and it's easy to take it for granted until it disappears! In this article, we speak with two artists, the anonymous music collective Porcelain and indie pop artist Alessia who have been...
In the business world, a whole industry has been established around ‘customer relationship management (CRM) but how can unsigned bands benefit from this approach?
In this article, we'll consider three strategies
Identify, attract and win new customers
Retain existing customers
...
Everyday there seems to be another music marketing article espousing the importance of mailing lists for bands and artists.
But these articles all seem to be missing the point. The key question is surely not do you need one, (You...
Mark from Right Chord Music will be speaking at The Alpha-ville International Festival of Post Digital Culture. The workshop session takes place at 3pm on Saturday 24th September as part of the festivals 'Innovation Space'
The session titled: Design a...
