Spotify Marquee is a step in the right direction but it fails to provide a solution for new independent musicians. In this article, we explore why music promotion remains so unbelievably painful, convoluted and expensive.
Spotify Marquee
Spotify launched in the...
Before you spend money promoting your music on the channels you can’t control, why not spend some time on the ones you can control. In this article Mark Knight, founder of Right Chord Music explains why music marketing is...
Unless you have been hiding under a rock for the last 18 months you will have likely heard something about NFTs. But do you understand how they are helping independent musicians? In an attempt to understand the opportunity we...
Musicians. Have your heard of Lounges TV? If you are based in London and want to record content but don’t have access to recording studios, sound engineers or videographers, then the ‘Young Musicians Initiative’ could be for you. Read...
We recently ran The Takeover Festival an online music festival presented by Bose in support of Nordoff Robbins. Over three days we had 49 artists from 12 countries performing live on the Right Chord Music Facebook page. To date,...
In this article, we explore 10 ways to build meaningful engagement as a DIY musician using social media and digital marketing.
Social Media's and the quest for engagement
It’s no surprise that Instagram’s arrival in 2010 heralded a rapid rise in...
Few if any musicians can truly plan to go viral. If it ever happens, it's typically when you least expect it. It can often feel like you are caught in the eye of a storm, it's an intense and...
Everyone knows that ‘sex sells,’ it’s the oldest truth in advertising. But for independent female musicians looking to discuss sexuality on their terms, this old adage couldn’t be further from the truth. On International Women's Day, we discuss the...
Everyday there seems to be another music marketing article espousing the importance of mailing lists for bands and artists.
But these articles all seem to be missing the point. The key question is surely not do you need one, (You...
Right Chord Music announces 'Give Back Friday' and a chance for one lucky independent artist to win £50 of free music promotion. Enter for free, you have until Saturday 26th November.
Black Friday / Give Back Friday
Is it just me...
Recommended Listening. Looking for a new Podcast to soundtrack your commute, or walk in the park? We highly recommend The Daydream Club Presents.
Introducing The Daydream Club
Regular readers of RCM will be very familiar with The Daydream Club. Since our...
Read our ultimate A-Z music glossary for independent artists in 2023.
A&R
A&R stands for Artists and Repertoire, it’s the department at a record label or music publisher responsible for discovering new talent and signing them to the company. A&R also...
