In this article, we'll explain the differences between push and pull marketing and suggest 10 ways independent artists can engage their fans to succeed with pull marketing in 2023.
Understanding Push marketing
Push marketing is as the name sounds, it’s about...
We are delighted to announce new music champion Jodie Bryant has joined the RCM Indie Collective to help more incredible independent artists get heard and discovered.
Introducing Jodie Bryant
Jodie Bryant is fast building a reputation as the face of new music in the...
If like me, you struggle to find presents for that special someone in your life, award-winning musical duo, The Daydream Club might just have the answer. They are offering a FREE personalised song in exchange for your stories. Click...
The RCM Indie Collective is growing. Following hot on the heals of Bored City, we now welcome the Pretty White blog to the fold.
Introducing Pretty White
Pretty White believes that music and writing have the power to connect people and...
The Takeover returns this October and becomes the first online music conference designed to support the challenges faced by independent artists. Tickets are on sale now from DICE.
The Takeover
Back in May, Right Chord Music launched The Takeover, an online...
We are delighted to announce Blackmarket Spotify Playlists have joined the RCM Indie Collective to help champion more incredible independent artists.
Introducing Blackmarket
Based in Germany, Backmarket hand curate over 10 different playlists. No bots, no payments or fees, Backmarket champion the...
When we consider the evolution of music and listening habits in the UK, it’s very clear that streaming platforms like Spotify are the most prominent source of listening.
Streaming Music Stats
To pick out just a few key statistics, over 91...
Readers of the RCM Blog may know that we've never been huge fans of music PR as a discipline, and with each year that passes the case against 'music PR' gets stronger. Here are five reasons why music PR...
Iconic new music magazine NME has partnered with Bose to announce its NME x Bose C24 mixtape featuring one lucky unsigned artist.
NME x Bose C24 Mixtape
The C24 mixtape follows on from the Bose x NME C23 mixtape that showcased...
Facebook Ads provide musicians with a powerful and effective tool to promote their music in a sustainable way, but unless Facebook changes its advertising guidelines to help musicians this opportunity will be wasted. In this guest post, Major Labl...
We are delighted to announce Unseen Plays is the latest new music blog to join the RCM Indie Collective to help get more incredible independent artists heard and discovered.
Introducing Unseen Plays
Unseen Plays began with a dream to build an online space...
Music marketing agency Major Labl, which is part of the Right Chord Music Group has today announced FREE music marketing training for every independent artist.
Introducing Major Labl
Founded in 2018 by the Right Chord Music Group, Major Labl is a...
