Are you an unsigned band or independent artist looking for artist management? Check out our sister site Major Labl.
Introducing Major Labl
Major Labl is our marketing services and management division. They help unsigned artists become financially sustainable independent artists offering a range of consulting services including DIY guides, training and a unique Pay As You Go Management service specifically designed around the needs of independent artists. Now you only pay for support when you need it, no flat 20% commissions and no contracts.
Major Labl also provide creative content solutions. While PR and radio pluggers focus on the channels you can’t control, Major Labl focuses on the channels you can control. We focus on creating stories and hooks that engage your fans and extend your reach to new audiences. Join Major Labl to access a free music marketing guide.
Introducing Mark Knight, Founder of Right Chord Music / Major Labl
Mark has over 10 years of experience as an artist manager and over 15 years of experience working as a marketing consultant for brands including Budweiser, Lloyds Bank, Nokia, Samsung, and Vodafone. Mark has written music marketing thought pieces for The Guardian, Music Think Tank, Reverbnation and The Unsigned Guide and has spoken at music conferences including MIDEM, Cannes Lions, Liverpool Sound City, Off The Record and The European Music Incubator.
As a professional marketing strategist, Mark’s approach is to challenge and question conventions to ensure the proposed solution delivers against the required objectives.
Helping Bands & Artists Become Sustainable Through Music
As the manager of the independent artist, The Daydream Club, Mark has pioneered a new approach to music marketing designed specifically for unsigned bands and independent artists. The results have been dramatic. The Daydream Club now have over 100,000,000 streams on Spotify and earn a sustainable income from their music.
Mark’s experience of working with The Daydream Club led to the development of The Cycle a proprietary planning process designed to drive marketing effectiveness. This process now sits at the heart of Major Labl’s approach.
Breaking An Unsigned Band In 10 Weeks
In 2016 Mark took on a unique challenge to break an unsigned band in just 10 weeks, using the power of media and content. Listen to the case study and the results here. Spoiler alert, the band are now signed to Universal / Snake Farm Records.
Independent Artist Testimonials
“A really informative chat with Mark looking into the future of the music industry, I’ve taken away a big list of ideas to help me promote our album, you don’t get better value than this. Thank you!”
The Daydream Club
“Mark’s experience and knowledge of marketing combined with his involvement in the music industry has proven to be invaluable. He constantly presents innovative ideas, taking into account current social and technological trends. We highly recommend working with him”
“Mark was brilliant and had some excellent advice to offer and I really did get so much out of the call. Highly recommended for bands or artists who want to grow their reach on social media.”
“We had some idea of marketing strategy when it came to our band, but our approach lacked direction and a clear understanding of the best way to get our music out there. Mark showed us in a concise and easy to follow way how we could share our music creatively and effectively to really grow our audience and increase sales. He was insightful, encouraging, professional and welcoming, and he used real-life examples and market research to support his ideas. We would recommend Mark to any band or artist who is serious about their music.”
“The resources collated on RCM help musicians create a structure to support promoting their music. Mark’s personalised advice addresses those specific questions that reading an article can’t always answer and enabled us to create a clear, objective-based plan to move forward. Generally, musicians aren’t good at making a plan. Let him help you.”
“Mark’s media-savvy and highly contemporary approach to all aspects of promoting an artist come across loud and clear after only a brief amount of time in his company. His awareness of the nature of the modern industry and of the appropriate and effective marketing strategies are sophisticated and concise. More impressive and important, however, is his obvious passion for and commitment to quality new music and its promotion. I can highly recommend working with him.”
“It is great to get a successful pro’s opinion on what you are currently doing right, and where you can improve. It feels good to feel like the actions we have taken are working towards a plan which has worked in the past.”
Mark’s knowledge of the industry, and more importantly the ins and outs of the online world, social media, and effective marketing, is invaluable to artists in the current climate. Most important is his passion for and commitment to music, which is the factor that makes all the difference. We look forward to working with him long into the future.