How do you create a brand for your band? Without a doubt, the biggest challenge facing any new band or artist is getting their music heard. With that said, it's important you give yourself the very best chance of...
Unsigned bands: How do you promote your music in the most effective way? Read our ten-step manifesto for success.
Updated principles
Five years ago, we were asked to write a simple marketing guide for unsigned bands and independent artists. We came...
Facebook Ads provide musicians with a powerful and effective tool to promote their music in a sustainable way, but unless Facebook changes its advertising guidelines to help musicians this opportunity will be wasted. In this guest post, Major Labl...
In this article RCM Founder, Mark Knight considers how escaping the day to day to reflect on the bigger picture can provide new direction and focus for bands and artists. It's time to plan your band retreat.
The off-site annual...
We've seen a ton of articles relating to Facebook best practice, but none of them really go far enough or go into enough detail to really add value. So rather than settling for second best, we decided to write...
Twitter is hard work, and that’s borne out by the stats. 40% of users don’t publish anything, 25% have no followers and only 5% of Twitter users are followed by more than 50 people. So it’s clear that for the...
Independent Artists. Why momentum is key and why releasing an album could be the worse thing you do.
In the beginning
When you first start out in music, history tells you what to do: Write some songs, play them live, and...
Sometimes it’s important to take a step back and remind ourselves what we want from live music. In this article Mark critically examines the way grassroots live music is promoted. Mark identifies the roles of the key stakeholders and...
Recommended Listening. Looking for a new Podcast to soundtrack your commute, or walk in the park? We highly recommend The Daydream Club Presents.
Introducing The Daydream Club
Regular readers of RCM will be very familiar with The Daydream Club. Since our...
As a music blog that receives hundreds of emails a week, we can confirm that there is very little newsworthiness in the headline 'unsigned band releases new single.' In this article, we highlight 6 reasons why storytelling improves music...
A truthful assessment of music promotion. The reality is simple. Your success starts and ends with you. Because at the end of the day nobody cares about your music as much as you. So if you don’t make the...
This is a guest blog from Point Blank Music School, an electronic music school based in London, LA, Ibiza and more, which was recently voted the World’s Best Music Production & DJ School. In our social media-driven world, every...
