We live in a world where everyone wants Spotify playlist streams but when the line between success and fraud becomes blurred our dreams of a level playing field quickly disappear.
Earlier this week, I spoke with Will Carpenter from Ships...
Before you spend money promoting your music on the channels you can’t control, why not spend some time on the ones you can control. In this article Mark Knight, founder of Right Chord Music explains why music marketing is...
Yesterday the world was plunged into darkness, the unthinkable happened... Facebook, Instagram and Whatsapp went off-line. For a generation of musicians so reliant on social media, it's interesting to consider what would happen if it never returned?
Fans what fans?
When...
In this article, we discuss the real challenges facing Spotify and suggest two simple ways they could improve their perception among unsigned artists without changing the royalty structure... Hint don't sponsor Barcelona FC.
Spotify announces Barcelona FC sponsorship
This week Spotify...
In this article, we explain why radio pluggers fail to deliver the reach or frequency required to make a positive impact for unsigned and self released artists.
Your music is an advert
When you think about it, your music is an...
Right Chord Music launches Major Labl, our new home of management consultancy and marketing solutions for independent bands and artists.
Introducing Major Labl for independent artists
Don't be fooled by the name, we don't sign anyone or own your rights. Major...
Iconic new music magazine NME has partnered with Bose to announce its NME x Bose C24 mixtape featuring one lucky unsigned artist.
NME x Bose C24 Mixtape
The C24 mixtape follows on from the Bose x NME C23 mixtape that showcased...
New music service Musosoup, aims to turn the music PR business on its head by allowing musicians to cut out the PR middlemen and deal directly with the music bloggers that support them. We consider the implications of this...
The biggest mistake made by independent musicians on TikTok is to assume that anyone cares about their music. In this article, we'll show you two simple ways to improve TikTok viewability and engagement.
Winning on TikTok starts with entertainment
Let's be...
Twitter is hard work, and that’s borne out by the stats. 40% of users don’t publish anything, 25% have no followers and only 5% of Twitter users are followed by more than 50 people. So it’s clear that for the...
Following hot on the heels of our partnership with distribution experts EMU Bands, we are now excited to announce a new partnership with Conflikt Arts who are offering Right Chord Music visitors a 5% discount on the cost to produce the following...
Our friends at Major Labl are offering you a FREE guide that shows you how to plan to release and promote music more effectively. Click here to get your guide.
Introducing Major Labl
Major Labl is a digital marketing consultancy. Their...
