When it comes to music promotion, independent artists face an overwhelming range of options and not everyone is in their corner. Here is a summary of 7 challenges facing unsigned artist promotion
1. YouTube
Over 300,000 videos are uploaded every day,...
When we consider the evolution of music and listening habits in the UK, it’s very clear that streaming platforms like Spotify are the most prominent source of listening.
Streaming Music Stats
To pick out just a few key statistics, over 91...
Yesterday I had a hugely frustrating phone call with PlaylistSupply. The telephone call was set up with the hope that Right Chord Music would endorse their service. After 10 minutes I ended the call concluding they are part of...
We are delighted to announce Lost In The Nordics is the latest new music blog to join the RCM Indie Collective.
Introducing Lost In The Nordics
Lost In The Nordics began as a SoundCloud page in March 2015 that supported indie...
As an independent musician, it's easy to get seduced by offers of music promotion when what you really need is music marketing. In this article, Mark Knight explores the not-so-subtle differences.
Music Promotion
Music promotion is the output, and an attempt...
How do you kick on to the next level and inspire new followers and fans beyond your current base? In this article Mark Knight, founder of RCM and Major Labl identifies 6 proven growth strategies from the brand marketing...
In this article, we explore 10 ways to build meaningful engagement as a DIY musician using social media and digital marketing.
Social Media's and the quest for engagement
It’s no surprise that Instagram’s arrival in 2010 heralded a rapid rise in...
Mark from Right Chord Music will be speaking at The Alpha-ville International Festival of Post Digital Culture. The workshop session takes place at 3pm on Saturday 24th September as part of the festivals 'Innovation Space'
The session titled: Design a...
Our friends at Major Labl are offering you a FREE guide that shows you how to plan to release and promote music more effectively. Click here to get your guide.
Introducing Major Labl
Major Labl is a digital marketing consultancy. Their...
Social media has changed the music marketing landscape forever. While it’s easy to be impressed by the scale of an artist’s social media footprint, both marketeers and musicians need to continue to look behind the numbers to understand the...
Collaboration is a proven way to extend the reach of your music to a new highly engaged audience and it anyone can do it.
The power of collaboration
It's tough trying to make it as an artist right now, but spare...
In this article, we discuss the real challenges facing Spotify and suggest two simple ways they could improve their perception among unsigned artists without changing the royalty structure... Hint don't sponsor Barcelona FC.
Spotify announces Barcelona FC sponsorship
This week Spotify...
