In this article, Mark critically examines the role of music promoters and artists in live music success.
What musicians and managers want from live music
An opportunity to grow their fanbase
A chance to showcase their new material
At atmosphere...
Music marketing has changed. For too long, our image of music fandom has clung to the romanticised vision of ‘70s groupies or the "Band-Aids" of Almost Famous. But it’s time to face the music: the way fans consume has...
Yesterday the world was plunged into darkness, the unthinkable happened... Facebook, Instagram and Whatsapp went off-line. For a generation of musicians so reliant on social media, it's interesting to consider what would happen if it never returned?
Fans what fans?
When...
Independent Artists. Why momentum is key and why releasing an album could be the worst thing you do.
In the beginning
When you first start out in music, history tells you what to do: Write some songs, play them live, and...
A truthful assessment of music promotion. The reality is simple. Your success starts and ends with you. Because at the end of the day nobody cares about your music as much as you. So if you don’t make the...
Independent artists: So you want to play at music festivals in 2026? Discover this brilliant resource from independent artist Asher One Two.
How To Play Music Festivals In 2026
Independent artists know the struggle: you want to play festivals, but finding...
Facebook Ads provide musicians with a powerful and effective tool to promote their music in a sustainable way, but unless Facebook changes its advertising guidelines to help musicians this opportunity will be wasted. In this guest post, Major Labl...
This article identifies 6 proven growth strategies from the brand marketing world and considers how they could be applied to improve music marketing effectiveness for independent artists.
1. Be Meaningfully Different:
Research from Kantar and BAV (Brand Asset Valuator) highlights the...
We have created the ultimate A-Z music glossary to help unsigned and independent artists navigate the music industry.
A&R
A&R stands for Artists and Repertoire; it’s the department at a record label or music publisher responsible for discovering new talent and...
The biggest mistake made by independent musicians on TikTok is to assume that anyone cares about their music. In this article, we'll show you two simple ways to improve TikTok viewability and engagement.
Winning on TikTok starts with entertainment
Let's be...
As a music blog that receives hundreds of emails a week, we can confirm that there is very little newsworthiness in the headline 'unsigned band releases new single.' In this article, we highlight 6 reasons why storytelling improves music...
Our friends at Major Labl have just completed a research project to understand the ingredients of social media success for independent artists. If you are looking to extend your reach and engagement on social media, read on to get...
