Saturday, August 20, 2022
The Daydream Club are an independent alt. folk duo from Leicester. Right now they attract more streams per month on Spotify than any of the major label, priority signed artists. How? The answer is fans and focused promotion. The traditional...
Social media has changed the music marketing landscape forever. While it’s easy to be impressed by the scale of an artist’s social media footprint, both marketeers and musicians need to continue to look behind the numbers to understand the...
Mark Knight, founder of Right Chord Music explains why Apple Music fails true music discoverers and unsigned bands. I've always been a firm believer that when it comes to music consumption people broadly fall into three groups. Listeners Active Listeners ...
In this article, we explore how an unsigned band called The Daydream Club achieved one million Spotify streams in just two weeks. The challenges facing unsigned bands The promotional challenges facing an unsigned band are well documented. Everything costs money, money...
Sometimes it’s important to take a step back and remind ourselves what we want from live music.  In this article Mark critically examines the way grassroots live music is promoted. Mark identifies the roles of the key stakeholders and...
Are you an unsigned band or independent artist looking for artist management? Check out our sister site Major Labl. Introducing Major Labl Major Labl is our marketing services and management division. They help unsigned artists become financially sustainable independent artists offering...
In the business world, a whole industry has been established around ‘customer relationship management (CRM) but how can unsigned bands benefit from this approach? In this article, we'll consider three strategies Identify, attract and win new customers Retain existing customers ...
Independent Artists. Why momentum is key and why releasing an album could be the worse thing you do. In the beginning When you first start out in music, history tells you what to do: Write some songs, play them live, and...
Following hot on the heels of our partnership with distribution experts EMU Bands, we are now excited to announce a new partnership with Conflikt Arts who are offering Right Chord Music visitors a 5% discount on the cost to produce the following...
If you find Twitter baffling and are put off using it because you never know what to actually Tweet don't worry. Twitter can still be an invaluable marketing tool for new bands and artists, even when you have nothing to...
It's easy to feel isolated when you are an unsigned musician. Who do you turn to for help? And how do you know if what you are doing is right? Record labels seem to offer a ray of light...
As an unsigned artist, you get approached all the time to take part in competitions. Here are 10 things to consider before agreeing to enter. The 'Like to Play' mechanic There seems to be a new irritant on the scene 'Like...
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