As an independent musician, it's easy to get seduced by offers of music promotion when what you really need is music marketing. In this article, Mark Knight explores the not-so-subtle differences.
Music Promotion
Music promotion is the output, and an attempt...
Is the Pre-Save just another money-making trick or is it a valuable marketing tool for unsigned artists? We take a critical look at the benefit for the fans and the musicians.
Imagine if you pre-saved in real life!
Imagine arriving on...
Unless you have been hiding under a rock for the last 18 months you will have likely heard something about NFTs. But do you understand how they are helping independent musicians? In an attempt to understand the opportunity we...
Music marketing agency Major Labl, which is part of the Right Chord Music Group has today announced FREE music marketing training for every independent artist.
Introducing Major Labl
Founded in 2018 by the Right Chord Music Group, Major Labl is a...
In this article, we discuss the real challenges facing Spotify and suggest two simple ways they could improve their perception among unsigned artists without changing the royalty structure... Hint don't sponsor Barcelona FC.
Spotify announces Barcelona FC sponsorship
This week Spotify...
If like me, you struggle to find presents for that special someone in your life, award-winning musical duo, The Daydream Club might just have the answer. They are offering a FREE personalised song in exchange for your stories. Click...
Readers of the RCM Blog may know that we've never been huge fans of music PR as a discipline, and with each year that passes the case against 'music PR' gets stronger. Here are five reasons why music PR...
In this article, we'll explain the differences between push and pull marketing and suggest 10 ways independent artists can engage their fans to succeed with pull marketing in 2023.
Understanding Push marketing
Push marketing is as the name sounds, it’s about...
What are the best music discovery Podcasts?
We love Podcasts! But finding a genuinely good music Podcast is difficult. A quick search on Spotify reveals a ton of music Podcasts, but when you weed out the ones that don't play...
Unsigned artist? The best music discovered on Right Chord Music is added to one of our three Lost On Radio, Spotify Playlists.
Lost On Radio Podcast
Lost On Radio began life as the name of our Podcast in 2010. We recorded...
Yesterday the world was plunged into darkness, the unthinkable happened... Facebook, Instagram and Whatsapp went off-line. For a generation of musicians so reliant on social media, it's interesting to consider what would happen if it never returned?
Fans what fans?
When...
How do you kick on to the next level and inspire new followers and fans beyond your current base? In this article Mark Knight, founder of RCM and Major Labl identifies 6 proven growth strategies from the brand marketing...
