Mark Knight, the founder of Right Chord Music provides an alternative guide to promoting unsigned bands on social media by borrowing marketing best practices from Disney.
Disney understands that a good story is always a good story. They also understand...
The Daydream Club are an independent alt. folk duo from Leicester. Right now they attract more streams per month on Spotify than any of the major label, priority signed artists. How? The answer is fans and focused promotion.
The traditional...
Social media has changed the music marketing landscape forever. While it’s easy to be impressed by the scale of an artist’s social media footprint, both marketeers and musicians need to continue to look behind the numbers to understand the...
Mark Knight, founder of Right Chord Music explains why Apple Music fails true music discoverers and unsigned bands.
I've always been a firm believer that when it comes to music consumption people broadly fall into three groups.
Listeners
Active Listeners
...
In this article, we explore how an unsigned band called The Daydream Club achieved one million Spotify streams in just two weeks.
The challenges facing unsigned bands
The promotional challenges facing an unsigned band are well documented. Everything costs money, money...
In this article, Mark critically examines the role of music promoters and artists in live music success.
What musicians and managers want from live music
An opportunity to grow their fanbase
A chance to showcase their new material
At atmosphere...
Are you an unsigned band or independent artist looking for artist management? Check out our sister site Major Labl.
Introducing Major Labl
Major Labl is our marketing services and management division. They help unsigned artists become financially sustainable independent artists offering...
In the business world, a whole industry has been established around ‘customer relationship management (CRM) but how can unsigned bands benefit from this approach?
In this article, we'll consider three strategies
Identify, attract and win new customers
Retain existing customers
...
Independent Artists. Why momentum is key and why releasing an album could be the worse thing you do.
In the beginning
When you first start out in music, history tells you what to do: Write some songs, play them live, and...
Following hot on the heels of our partnership with distribution experts EMU Bands, we are now excited to announce a new partnership with Conflikt Arts who are offering Right Chord Music visitors a 5% discount on the cost to produce the following...
If you find Twitter baffling and never know what to Tweet don't worry. We explore a few ways indie artists can use Twitter with minimal Tweet.
Twitter for Indie Artists
Twitter can still be an invaluable marketing tool for new bands...
Collaboration is a proven way to extend the reach of your music to a new highly engaged audience and it anyone can do it.
The power of collaboration
It's tough trying to make it as an artist right now, but spare...
