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Tuesday, July 16, 2024
Yesterday the world was plunged into darkness, the unthinkable happened... Facebook, Instagram and Whatsapp went off-line. For a generation of musicians so reliant on social media, it's interesting to consider what would happen if it never returned? Fans what fans? When...
How do you kick on to the next level and inspire new followers and fans beyond your current base? In this article Mark Knight, founder of RCM and Major Labl identifies 6 proven growth strategies from the brand marketing...
Recommended Listening. Looking for a new Podcast to soundtrack your commute, or walk in the park? We highly recommend The Daydream Club Presents. Introducing The Daydream Club Regular readers of RCM will be very familiar with The Daydream Club. Since our...
A truthful assessment of music promotion. The reality is simple. Your success starts and ends with you. Because at the end of the day nobody cares about your music as much as you.  So if you don’t make the...
In this article, we explore 10 ways to build meaningful engagement as a DIY musician using social media and digital marketing. Social Media's and the quest for engagement It’s no surprise that Instagram’s arrival in 2010 heralded a rapid rise in...
When it comes to music promotion, independent artists face an overwhelming range of options and not everyone is in their corner. Here is a summary of 7 challenges facing unsigned artist promotion 1. YouTube Over 300,000 videos are uploaded every day,...
Want to get on music blogs? Introducing The RCM Indie Collective. Submit your music once and you could be featured by 9 indie music champions, blogs, playlists and radio. Hello, this is Mark. Ever since I started Right Chord Music...
Facebook Ads provide musicians with a powerful and effective tool to promote their music in a sustainable way, but unless Facebook changes its advertising guidelines to help musicians this opportunity will be wasted. In this guest post, Major Labl...
The Takeover returns this October and becomes the first online music conference designed to support the challenges faced by independent artists. Tickets are on sale now from DICE. The Takeover Back in May, Right Chord Music launched The Takeover, an online...
We recently ran The Takeover Festival an online music festival presented by Bose in support of Nordoff Robbins. Over three days we had 49 artists from 12 countries performing live on the Right Chord Music Facebook page. To date,...
In this article, we explain why radio pluggers fail to deliver the reach or frequency required to make a positive impact for unsigned and self released artists. Your music is an advert When you think about it, your music is an...
This is a very special episode of Lost On Radio telling the story of Project Rebel, an audacious attempt to break an unsigned band called Broken Witt Rebels in just ten weeks using the power of media. Project Rebel -...
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