As an independent musician, it's easy to get seduced by offers of music promotion when what you really need is music marketing. In this article, Mark Knight explores the not-so-subtle differences.
Music Promotion
Music promotion is the output, and an attempt...
Is the Pre-Save just another money-making trick or is it a valuable marketing tool for unsigned artists? We take a critical look at the benefit for the fans and the musicians.
Imagine if you pre-saved in real life!
Imagine arriving on...
Readers of the RCM Blog may know that we've never been huge fans of music PR as a discipline, and with each year that passes the case against 'music PR' gets stronger. Here are five reasons why music PR...
In this article, we'll explain the differences between push and pull marketing and suggest 10 ways independent artists can engage their fans to succeed with pull marketing in 2023.
Understanding Push marketing
Push marketing is as the name sounds, it’s about...
Yesterday the world was plunged into darkness, the unthinkable happened... Facebook, Instagram and Whatsapp went off-line. For a generation of musicians so reliant on social media, it's interesting to consider what would happen if it never returned?
Fans what fans?
When...
This article identifies 6 proven growth strategies from the brand marketing world and considers how they could be applied to improve music marketing effectiveness for independent artists.
1. Be Meaningfully Different:
Research from Kantar and BAV (Brand Asset Valuator) highlights the...
A truthful assessment of music promotion. The reality is simple. Your success starts and ends with you. Because at the end of the day nobody cares about your music as much as you. So if you don’t make the...
In this article, we explore 10 ways to build meaningful engagement as a DIY musician using social media and digital marketing.
Social Media's and the quest for engagement
It’s no surprise that Instagram’s arrival in 2010 heralded a rapid rise in...
When it comes to music promotion, independent artists face an overwhelming range of options and not everyone is in their corner. Here is a summary of 7 challenges facing unsigned artist promotion
1. YouTube
Over 300,000 videos are uploaded every day,...
Want to get on music blogs? Introducing The RCM Indie Collective. Submit your music once and you could be featured by 9 indie music champions, blogs, playlists and radio.
Introducing the Right Chord Music Blog
Hello, this is Mark. Ever since...
Facebook Ads provide musicians with a powerful and effective tool to promote their music in a sustainable way, but unless Facebook changes its advertising guidelines to help musicians this opportunity will be wasted. In this guest post, Major Labl...
In this article, we explain why radio pluggers fail to deliver the reach or frequency required to make a positive impact for unsigned and self released artists.
Your music is an advert
When you think about it, your music is an...
