Spotify Wrapped is a brilliant piece of marketing. It’s brilliant for Spotify, it’s brilliant for the featured artists and it’s brilliant for music. But here are three ways it could be improved for independent artists.
Good for Spotify
Spotify Wrapped is...
The biggest mistake made by independent musicians on TikTok is to assume that anyone cares about their music. In this article, we'll show you two simple ways to improve TikTok viewability and engagement.
Winning on TikTok starts with entertainment
Let's be...
For many musicians’ social media is everything, and it's easy to take it for granted until it disappears! In this article, we speak with two artists, the anonymous music collective Porcelain and indie pop artist Alessia who have been...
We have created the ultimate A-Z music glossary to help unsigned and independent artists navigate the music industry.
A&R
A&R stands for Artists and Repertoire; it’s the department at a record label or music publisher responsible for discovering new talent and...
Few if any musicians can truly plan to go viral. If it ever happens, it's typically when you least expect it. It can often feel like you are caught in the eye of a storm, it's an intense and...
Spotify Marquee is a step in the right direction, but it fails to provide a solution for new independent musicians. In this article, we explore why music promotion remains so unbelievably painful, convoluted and expensive.
Spotify Marquee
Spotify launched in the...
How to make money as an independent artist in 2024. Here are six ways.
It's never been harder to be an independent musician. Firstly the Pandemic killed live music and now the cost of living crisis is threatening day-to-day existence....
Our friends at Major Labl have just completed a research project to understand the ingredients of social media success for independent artists. If you are looking to extend your reach and engagement on social media, read on to get...
In 2025 the biggest mistake an independent artist can make is to wrongly assume their music is either engaging or interesting.
We've spent the last few weeks looking at the best-performing music artists on Instagram and TikTok from the likes...
At the start of this year, we declared 'push' marketing was dead, now as we approach the end of the year self-released, Canadian hip-hop artist Connor Price is here to show us all exactly what effective 'pull' music marketing...
We live in a world where everyone wants Spotify playlist streams, but when the line between success and playlist scams becomes blurred. Our dreams of a level playing field quickly disappear.
Earlier this week, I spoke with Will Carpenter from...
Social advertising was powerful. With low entry costs, it genuinely felt like paid social media advertising enabled unsigned and independent musicians to compete on a more level playing field with major label stars than ever before. But recently, all...
