If you watch the MTV Awards, Brits, Grammy’s or listen to commercial radio and you’d be forgiven for thinking there were only four musicians in the world. After ten years of extensive research, we can confirm there are not. Looking for something else? You’ve come to the right place. Right Chord Music has been championing incredible unsigned and independent artists since 2010. Click the menu tabs, look around and discover your new favourite artist.
It’s no secret that the mainstream music press loves to shower attention on a select few artists, with names like Ed Sheeran, Taylor Swift, Beyoncé and Harry Styles dominating headlines and radio airplay alike. While these artists are undoubtedly talented in their own right, it’s frustrating to see the same names plastered across every publication, as if there are no other musicians worth mentioning.
Independent musicians, in particular, have long been relegated to the margins of the music industry, struggling to gain recognition and exposure in a landscape that prioritizes commercial success over creative innovation. While the internet has made it easier than ever to discover new music, the mainstream media continues to perpetuate the myth that only a handful of artists truly matter.
What about the countless musicians who toil away in relative obscurity, creating music that is no less worthy of attention and acclaim? From the folk singers playing in tiny venues to the experimental electronica producers pushing the boundaries of what’s possible with a laptop, there are so many incredible artists out there who deserve a wider audience.
It’s not just a matter of fairness or artistic integrity, either. By fixating on a small group of artists, the mainstream media is doing a disservice to music lovers everywhere. There’s a whole world of music out there waiting to be discovered, and by ignoring it in favour of the same old names, we’re limiting ourselves in ways that we can’t even imagine.
Of course, it’s not all doom and gloom. There are still plenty of publications and websites out there that champion independent music, shining a light on artists who might otherwise be overlooked. But until the mainstream media is willing to broaden its horizons and recognize the diversity and depth of talent that exists in the music world, we’ll be stuck with a narrow and uninspiring vision of what music can be.
So the next time you hear someone talking about the latest chart-topping hit from one of the big four, take a moment to consider all the amazing artists who are out there creating music that’s just as worthy of your attention. Whether you’re a die-hard music fan or just someone who enjoys a good tune, there’s a whole world of sound waiting for you to discover it. All you have to do is listen.
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Words Chat GPT with prompts from Mark Knight
Image created in DALL-E 2 Ed Sheeran listening to music in oils