Australian indie pop collective Red Aces are a true family band. Made up of four loyal brothers, they started their musical quest together playing for the rest of their family at gatherings. After developing their sound and playing endless gigs in Melbourne, they were brought under the radar of Red...

1. Write, record and play high quality music It seems like an obvious thing to say, but everything starts & ends with the music. If the songs are poor, the recording is bad, and the live show is dull don’t expect to make a living from music. 2. Continue to only...

We are building a package of discounts and benefits to support every new, independent and unsigned band or artist that visits Right Chord Music. Right Chord Music was set up to provide a voice and a promotional platform for the music we love. The kind of music which so often...

Here at Right Chord Music we’ve always been interested in running our own live night, but we wanted to do it in our own way to help new bands, everywhere, get their music heard. To get it ‘just right’ a live night needs all of the following; The right venue...

Getting your music on the radio is difficult, playlists are highly controlled and music is pitched by radio pluggers working on behalf of labels. For artists without label support or the budgets to hire radio pluggers, opportunities are limited. Presented by Andy Mort and curated by Mark Knight and Andy Mort The Right Chord...

As the name suggest Hit Songs Deconstructed is a website dedicated to analysing the structure and composition of hit songs. The insight from this analysis is used to help mentor new song-writing talent. Mark caught up with Founder and Editor-In-Chief David Penn to find out more. From all of your research...

In the business world, a whole industry has been established around ‘customer relationship management’ or CRM. Fancy acronym, but what’s it really mean and how does it apply to you and your music career? In basic terms, CRM is a plan to understand and manage a brand’s relationship with customers....

Whether you’re a brand, band or label we can help you promote your latest release, tour or services to passionate new music supporters. Advertising on the Right Chord Music is quick and easy. We offer display advertising via banners and medium rectangle adverts, we also offer advertorials/promotional articles (these have to...

Right Chord Music currently manages The Daydream Club, and provides ad-hoc support to numerous other independent and unsigned artists including Blackchords who we continue to champion. If you are interested in The Daydream Club, please visit our contact page. We welcome messages from labels, publishers, promoters, journalists, music fans or indeed anybody who...

In this article Mark introduces the concept of story telling in brand advertising and shows how creating a story can help independent artists promote their music more effectively. The advertising industry began by creating advertisements that communicated simple product features and benefits.  This worked well, but as the number of...

We’ve created an audio guide to help you promote your music in a more effective way. The Right Chord Music, Complete Guide To Music Marketing is now available to download in three parts each priced at £1. (Three pounds for the complete guide). Included in part one. 1. Introduction 2....

When you first start out, the path to music fame and fortune seems pretty straightforward. Not because you necessarily know what to do, but because of what history tells you… Write some songs, play them live, and record an album. Then you get signed and fame and fortune flows.  The...

This diagram is designed to provide unsigned bands and DIY musicians with a planning checklist to ensure every release is promoted in the most effective way. Take time to plan your release, give your music the best possible opportunity to receive the exposure it deserves. Don’t spend a year writing...

Without doubt, the biggest challenge any new band or artist faces is getting their music heard.  So it’s important you give yourself the very best chance of cutting through. Sadly, just having great music is not enough. Bands frequently spend months writing and recording new material and then rush it out...

We’ve now made it even easier for you to get our FREE music marketing guide. No email address required, simply click here. The Right Chord Music A-Z Of Music Marketing If you find it interesting we encourage you to share it with your friends. If you want further assistance and help to...

      Here is a round up of some of our favourite music marketing tools. 1. One Sheet: There is a growing need for bands and artists to aggregate existing content. I mean how many more social networks and profiles can your continually update? This website is genius, it pulls in...

We’ve seen a ton of articles relating to Facebook best practice, but none of them really go far enough or go into enough detail to really add value. So rather than settling for second best, we decided to write our own best practice guide. We hope you find it useful....