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The 12 Biggest Challenges of Running a Live Music Festival on...

We recently ran The Takeover Festival an online music festival presented by Bose in support of Nordoff Robbins. Over three days we had 49...

Promoters Promote & Musicians Invite. The Key To Live Music Success

Sometimes it’s important to take a step back and remind ourselves what we want from live music.  In this article Mark critically examines the...

View From The Lazy Acre. Can We Afford Facebook Failure?

The second diary entry from Lazy Acre Records ponders the future of Facebook... Through my day job and the work I do with this little record label...

From Database to Fanbase. A Smarter Way To Use Mailing Lists.

Everyday there seems to be another music marketing article espousing the importance of mailing lists for bands and artists. But these articles all seem to...

Fans Are Like Friends – So How Do You Keep Your...

One of the biggest challenges for a band or artist is to attract, engage and retain fans.  When considering this challenge it appears there...

Facebook The Guide – For Bands And Artists

We've seen a ton of articles relating to Facebook best practice, but none of them really go far enough or go into enough detail...
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