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Musicians: If Facebook Disappeared Forever Would Your Fans Care?

Yesterday the world was plunged into darkness, the unthinkable happened... Facebook, Instagram and Whatsapp went off-line. For a generation of musicians so reliant on...

Music Promotion: Nobody Cares About Your Music (As Much As You...

A truthful assessment of music promotion. The reality is simple. Your success starts and ends with you. Because at the end of the day...

Music Promotion. 10 Ways To Build Engagement As A DIY Musician

In this article, we explore 10 ways to build meaningful engagement as a DIY musician using social media and digital marketing. Social Media's and the...

Music Promotion: 7 Challenges Facing Independent Artists

When it comes to music promotion, independent artist's face an overwhelming range of options and not everyone is in their corner. In the last few...

The Takeover Festival: 12 Challenges Facing Facebook Live Events

We recently ran The Takeover Festival an online music festival presented by Bose in support of Nordoff Robbins. Over three days we had 49...

Live Music: Promoters Promote & Musicians Invite

Sometimes it’s important to take a step back and remind ourselves what we want from live music.  In this article Mark critically examines the...

View From The Lazy Acre. Can We Afford Facebook Failure?

The second diary entry from Lazy Acre Records ponders the future of Facebook... Through my day job and the work I do with this little record label...

From Database to Fanbase. A Smarter Way To Use Mailing Lists.

Everyday there seems to be another music marketing article espousing the importance of mailing lists for bands and artists. But these articles all seem to...

Facebook The Guide – For Bands And Artists

We've seen a ton of articles relating to Facebook best practice, but none of them really go far enough or go into enough detail...
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