Introducing Musosoup. It’s Time To Reconsider Our Approach To Music PR

New music service Musosoup, aims to turn the music PR business on it’s head by allowing musicians to cut out the PR middle men and deal directly with the music bloggers that support them. We consider the implications of this disruptive new approach. NB Right Chord Music has no financial stake or involvement in Musosoup.

What’s The Story? The Value Of Story Telling In Music Promotion

As a music blog that receives hundred of emails a week, we can confirm that there is very little newsworthiness in the headline ‘unsigned band releases new single.’ In this article we highlight the importance of storytelling to create memorable and distinctive music promotion. What can unsigned bands learn from brands? Since the start of

The Music Marketing Manifesto. Ten Principles For Success

Unsigned bands:  How do you promote your music in the most effective way? Read our ten principles for success. Five years ago, we were asked to write a simple marketing guide for unsigned bands and independent artists. We came up with ten principles for success and it was shared on the Unsigned Guide Music Blog.

How To Get Your Music On Spotify Playlists (From A Band That Actually Has)

How to get your music on a Spotify playlist is a hot topic. Most people expect there to be a simple, golden bullet solution. Who can I pay? Which pluggers do I use? Who do I email? From experience, the reality is quite different. This article provides a guide to show you the approach we

Scene Report. How the ‘lockout laws’ have shattered Sydney’s music scene

In our latest Scene Report, Nicholas Cheek explains the impact of the lockout laws on the live music scene in Sydney, Australia. Want to tell us about your music scene? become a RCM Scene Reporter and share your views on Right Chord Music. Sydney. One of the world’s most recognisable cities, and certainly Australia’s most

Why Unsigned Bands Should Stop Wasting Money On Radio Pluggers

When you think about it, your music is an advertisement that you are trying to get on the radio. With this in mind, I recently explained how radio plugging worked to a planner and buyer within a big London media agency. Planners are the people who decide where advertisements are placed, and buyers secure the

The Death of Genres & The Growth of Country

On Friday I attended a panel discussion organised by the Country Music Association (CMA). The speakers outlined some compelling statistics to show the growth of Country music in the UK. 39% of UK adults listen to Country music 30% started listening to Country music in the past 5 years 64% of new listeners are UK

Lost On Radio Podcast. Breaking The Band (Broken Witt Rebels)

This is a very special episode of Lost On Radio telling the story of Project Rebel, an audacious attempt to break an unsigned band called Broken Witt Rebels in just ten weeks using the power of media. The Lost On Radio Podcast is a weekly showcase of incredible new, undiscovered, and under appreciated music from