New music service Musosoup, aims to turn the music PR business on it’s head by allowing musicians to cut out the PR middle men and deal directly with the music bloggers that support them. We consider the implications of this disruptive new approach. NB Right Chord Music has no financial stake or involvement in Musosoup.
Melbourne. The city that has always claimed to be the music capital of Australia, has recently claimed that it is now the Music capital of the world. Whilst the former claim cannot readily be disputed, it is the latter statement that has raised a few eyebrows, including those actually involved in the Melbourne music industry.
As a music blog that receives hundred of emails a week, we can confirm that there is very little newsworthiness in the headline ‘unsigned band releases new single.’ In this article we highlight the importance of storytelling to create memorable and distinctive music promotion. What can unsigned bands learn from brands? Since the start of
Unsigned bands tell us your challenges! Right Chord Music has launched the Musicians Census 2018 to better understand the challenges facing unsigned bands and independent musicians. All artists that complete the survey will be considered for features on the RCM blog, and one respondent will be chosen at random to receive a FREE PAYG Management
Unsigned bands: How do you promote your music in the most effective way? Read our ten principles for success. Five years ago, we were asked to write a simple marketing guide for unsigned bands and independent artists. We came up with ten principles for success and it was shared on the Unsigned Guide Music Blog.
How to get your music on a Spotify playlist is a hot topic. Most people expect there to be a simple, golden bullet solution. Who can I pay? Which pluggers do I use? Who do I email? From experience, the reality is quite different. This article provides a guide to show you the approach we
Mark Knight, the founder of Right Chord Music provides an alternative guide to promoting unsigned bands on social media by borrowing marketing best practice from Disney. Disney understands that a good story is always a good story. They also understand that once they have a good story, they have an endless new audiences for that
In our latest Scene Report, Nicholas Cheek explains the impact of the lockout laws on the live music scene in Sydney, Australia. Want to tell us about your music scene? become a RCM Scene Reporter and share your views on Right Chord Music. Sydney. One of the world’s most recognisable cities, and certainly Australia’s most
When you think about it, your music is an advertisement that you are trying to get on the radio. With this in mind, I recently explained how radio plugging worked to a planner and buyer within a big London media agency. Planners are the people who decide where advertisements are placed, and buyers secure the
On Friday I attended a panel discussion organised by the Country Music Association (CMA). The speakers outlined some compelling statistics to show the growth of Country music in the UK. 39% of UK adults listen to Country music 30% started listening to Country music in the past 5 years 64% of new listeners are UK
Whilst Australia is a big country by size, by population it is relatively small, with just under 24 million people. On the world stage, Australia tends to produce more than its fair share of sporting prowess, musical talent, and, well…small minded racist politicians. The phrase ‘big fish in a little pond’ is a good way
This is a very special episode of Lost On Radio telling the story of Project Rebel, an audacious attempt to break an unsigned band called Broken Witt Rebels in just ten weeks using the power of media. The Lost On Radio Podcast is a weekly showcase of incredible new, undiscovered, and under appreciated music from