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Introducing Musosoup. It’s Time To Reconsider Our Approach To Music PR

New music service Musosoup, aims to turn the music PR business on it's head by allowing musicians to cut out the PR middle men...

Melbourne, Music Capital of The World?

Melbourne. The city that has always claimed to be the music capital of Australia, has recently claimed that it is now the Music capital...

What’s The Story? The Value Of Story Telling In Music Promotion

As a music blog that receives hundred of emails a week, we can confirm that there is very little newsworthiness in the headline 'unsigned...

The Musicians Census 2018

Unsigned bands tell us your challenges! Right Chord Music has launched the Musicians Census 2018 to better understand the challenges facing unsigned bands and...

The Music Marketing Manifesto. Ten Principles For Success

Unsigned bands:  How do you promote your music in the most effective way? Read our ten principles for success. Five years ago, we were asked...

How To Get Your Music On Spotify Playlists (From A Band...

How to get your music on a Spotify playlist is a hot topic. Most people expect there to be a simple, golden bullet solution....

Promote Unsigned Bands Like A Disney Marketeer

Mark Knight, the founder of Right Chord Music provides an alternative guide to promoting unsigned bands on social media by borrowing marketing best practice...

Why Unsigned Bands Should Stop Wasting Money On Radio Pluggers

When you think about it, your music is an advertisement that you are trying to get on the radio. With this in mind, I...

Fans Not Fame. A New Way To Promote Independent Music

  The Daydream Club are an independent alt. folk duo from Leicester. Right now they attract more streams per month on Spotify then any of...

The Evolving Role of Social In Music

Social media has changed the music marketing landscape forever. While it’s easy to be impressed by the scale of an artist’s social media footprint,...

Why Apple Music Lacks A Core

Mark Knight, the founder of Right Chord Music explains why Apple Music fails him and struggling musicians. I've always been a firm believer that when it...

How Did An Unsigned Band Achieve One Million Plays In Two...

The promotional challenges facing an unsigned band are well documented. Everything costs money, money you don’t have. Getting on the radio requires a plugger...
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