Content Marketing

Why Content Marketing is the Best Way to Promote Yourself as a New Artist

This is a guest blog from Point Blank Music School, an electronic music school based in London, LA, Ibiza and more, which was recently voted the World’s Best Music Production & DJ School. In our social media driven world, every smart business and brand will have a good content marketing strategy in place in order to

How YouTube Betrayed the Friendship of Unsigned Musicians

This article questions the value of YouTube to unsigned artists. Why are YouTube still not paying unsigned artists for every stream?  There are 400 hours of video uploaded to YouTube every day, driving projected net advertising revenues of $3.96 billion in 2018. Google are starting to look evil. YouTube a new distribution channel for unsigned

Right Chord Music Launches Major Labl.

We are delighted to announce the launch of Major Labl. The Labl for unsigned artists from Right Chord Music. Major Labl is our new home for marketing services. Visit the site to access our unique Pay As You Go Management Service, get discounts and benefits from a range of essential marketing suppliers including (Video production, SEO, design and

Introducing Musosoup. It’s Time To Reconsider Our Approach To Music PR

New music service Musosoup, aims to turn the music PR business on it’s head by allowing musicians to cut out the PR middle men and deal directly with the music bloggers that support them. We consider the implications of this disruptive new approach. NB Right Chord Music has no financial stake or involvement in Musosoup.

What’s The Story? The Value Of Story Telling In Music Promotion

As a music blog that receives hundred of emails a week, we can confirm that there is very little newsworthiness in the headline ‘unsigned band releases new single.’ In this article we highlight the importance of storytelling to create memorable and distinctive music promotion. What can unsigned bands learn from brands? Since the start of

The Music Marketing Manifesto. Ten Principles For Success

Unsigned bands:  How do you promote your music in the most effective way? Read our ten principles for success. Five years ago, we were asked to write a simple marketing guide for unsigned bands and independent artists. We came up with ten principles for success and it was shared on the Unsigned Guide Music Blog.

How To Get Your Music On Spotify Playlists (From A Band That Actually Has)

How to get your music on a Spotify playlist is a hot topic. Most people expect there to be a simple, golden bullet solution. Who can I pay? Which pluggers do I use? Who do I email? From experience, the reality is quite different. This article provides a guide to show you the approach we

Scene Report. How the ‘lockout laws’ have shattered Sydney’s music scene

In our latest Scene Report, Nicholas Cheek explains the impact of the lockout laws on the live music scene in Sydney, Australia. Want to tell us about your music scene? become a RCM Scene Reporter and share your views on Right Chord Music. Sydney. One of the world’s most recognisable cities, and certainly Australia’s most

Why Unsigned Bands Should Stop Wasting Money On Radio Pluggers

When you think about it, your music is an advertisement that you are trying to get on the radio. With this in mind, I recently explained how radio plugging worked to a planner and buyer within a big London media agency. Planners are the people who decide where advertisements are placed, and buyers secure the