This is a guest blog from Point Blank Music School, an electronic music school based in London, LA, Ibiza and more, which was recently voted the World’s Best Music Production & DJ School. In our social media driven world, every smart business and brand will have a good content marketing strategy in place in order to
This article questions the value of YouTube to unsigned artists. Why are YouTube still not paying unsigned artists for every stream? There are 400 hours of video uploaded to YouTube every day, driving projected net advertising revenues of $3.96 billion in 2018. Google are starting to look evil. YouTube a new distribution channel for unsigned
We are delighted to announce the launch of Major Labl. The Labl for unsigned artists from Right Chord Music. Major Labl is our new home for marketing services. Visit the site to access our unique Pay As You Go Management Service, get discounts and benefits from a range of essential marketing suppliers including (Video production, SEO, design and
New music service Musosoup, aims to turn the music PR business on it’s head by allowing musicians to cut out the PR middle men and deal directly with the music bloggers that support them. We consider the implications of this disruptive new approach. NB Right Chord Music has no financial stake or involvement in Musosoup.
Melbourne. The city that has always claimed to be the music capital of Australia, has recently claimed that it is now the Music capital of the world. Whilst the former claim cannot readily be disputed, it is the latter statement that has raised a few eyebrows, including those actually involved in the Melbourne music industry.
As a music blog that receives hundred of emails a week, we can confirm that there is very little newsworthiness in the headline ‘unsigned band releases new single.’ In this article we highlight the importance of storytelling to create memorable and distinctive music promotion. What can unsigned bands learn from brands? Since the start of
Unsigned bands tell us your challenges! Right Chord Music has launched the Musicians Census 2018 to better understand the challenges facing unsigned bands and independent musicians. All artists that complete the survey will be considered for features on the RCM blog, and one respondent will be chosen at random to receive a FREE PAYG Management
Unsigned bands: How do you promote your music in the most effective way? Read our ten principles for success. Five years ago, we were asked to write a simple marketing guide for unsigned bands and independent artists. We came up with ten principles for success and it was shared on the Unsigned Guide Music Blog.
How to get your music on a Spotify playlist is a hot topic. Most people expect there to be a simple, golden bullet solution. Who can I pay? Which pluggers do I use? Who do I email? From experience, the reality is quite different. This article provides a guide to show you the approach we
Mark Knight, the founder of Right Chord Music provides an alternative guide to promoting unsigned bands on social media by borrowing marketing best practice from Disney. Disney understands that a good story is always a good story. They also understand that once they have a good story, they have an endless new audiences for that
In our latest Scene Report, Nicholas Cheek explains the impact of the lockout laws on the live music scene in Sydney, Australia. Want to tell us about your music scene? become a RCM Scene Reporter and share your views on Right Chord Music. Sydney. One of the world’s most recognisable cities, and certainly Australia’s most
When you think about it, your music is an advertisement that you are trying to get on the radio. With this in mind, I recently explained how radio plugging worked to a planner and buyer within a big London media agency. Planners are the people who decide where advertisements are placed, and buyers secure the