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Why Unsigned Bands Should Stop Wasting Money On Radio Pluggers

When you think about it, your music is an advertisement that you are trying to get on the radio. With this in mind, I recently explained how radio plugging worked to a planner and buyer within a big London media agency. Planners are the people who decide where advertisements are placed, and buyers secure the

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Where Is Everyone? Why Albums Make Little Sense For New Artists

When you first start out, the path to music fame and fortune seems pretty straightforward. Not because you necessarily know what to do, but because of what history tells you… Write some songs, play them live, and record an album. Then you get signed and fame and fortune flows.  The problem with this, is the

FREE Music works best with an audience

Can You Recover From Free Music?

I’ve lost count of the number of articles I’ve read that insist bands and artists should give their music away for free.  Personally I believe, unless you have the benefit of on-going PR support or are reaching mass audiences through radio airplay, giving away your core product might just be a mistake you’ll never recover

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Right Chord Music Workshop at The Alpha-ville Festival

Mark from Right Chord Music will be speaking at The Alpha-ville International Festival of Post Digital Culture. The workshop session takes place at 3pm on Saturday 24th September as part of the festivals ‘Innovation Space’  The session titled:  Design a successful Brand Identity and Marketing Strategy is designed to provide independent & unsigned artists with ideas

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From Database to Fanbase. A Smarter Way To Use Mailing Lists.

Everyday there seems to be another music marketing article espousing the importance of mailing lists for bands and artists. But these articles all seem to be missing the point.  The key question is surely not do you need one,  (You do, by the way) but what do you do with it. Anyone can collect a