Squall connects musicians to social influencers to get your music heard

Squall. Connecting Musicians To Social Media Influencers

Right Chord Music announces the launch of Squall, to help musicians get their music heard by more people more often. The service has been created in response to the needs of musicians and the changing promotional landscape which recognises that while friends have always influenced our choices, now influencers are becoming our friends. Squall utilises

Right Chord Music Launches Major Labl.

We are delighted to announce the launch of Major Labl. The Labl for unsigned artists from Right Chord Music. Major Labl is our new home for marketing services. Visit the site to access our unique Pay As You Go Management Service, get discounts and benefits from a range of essential marketing suppliers including (Video production, SEO, design and

Introducing Musosoup. It’s Time To Reconsider Our Approach To Music PR

New music service Musosoup, aims to turn the music PR business on it’s head by allowing musicians to cut out the PR middle men and deal directly with the music bloggers that support them. We consider the implications of this disruptive new approach. NB Right Chord Music has no financial stake or involvement in Musosoup.

What’s The Story? The Value Of Story Telling In Music Promotion

As a music blog that receives hundred of emails a week, we can confirm that there is very little newsworthiness in the headline ‘unsigned band releases new single.’ In this article we highlight the importance of storytelling to create memorable and distinctive music promotion. What can unsigned bands learn from brands? Since the start of

Episode 225 Lost On Radio Playlist

The Lost On Radio Spotify Playlist champions unsigned bands & independent artists. We showcase incredible new artists that are being overlooked by radio, or pushed to the late night fringes. The Lost On Radio Playlist champions the best new, undiscovered and under appreciated music in our inbox. Curated by the Right Chord Music editorial team it’s

Why Unsigned Bands Should Stop Wasting Money On Radio Pluggers

When you think about it, your music is an advertisement that you are trying to get on the radio. With this in mind, I recently explained how radio plugging worked to a planner and buyer within a big London media agency. Planners are the people who decide where advertisements are placed, and buyers secure the

PAYG Management

Pay As You Go Artist Management

Are you an unsigned band looking for artist management? Right Chord Music has a solution to help. [adrotate banner=”5″] Introducing Mark Knight, Founder of Right Chord Music Mark has over 10 years experience as an artist manager. In that time he has worked with unsigned, and signed artists including Blackchords, The Daydream Club and Officer.

Where Is Everyone? Why Albums Make Little Sense For New Artists

When you first start out, the path to music fame and fortune seems pretty straightforward. Not because you necessarily know what to do, but because of what history tells you… Write some songs, play them live, and record an album. Then you get signed and fame and fortune flows.  The problem with this, is the

Can You Recover From Free Music?

I’ve lost count of the number of articles I’ve read that insist bands and artists should give their music away for free.  Personally I believe, unless you have the benefit of on-going PR support or are reaching mass audiences through radio airplay, giving away your core product might just be a mistake you’ll never recover