New music service Musosoup, aims to turn the music PR business on it’s head by allowing musicians to cut out the PR middle men and deal directly with the music bloggers that support them. We consider the implications of this disruptive new approach. NB Right Chord Music has no financial stake or involvement in Musosoup.
As a music blog that receives hundred of emails a week, we can confirm that there is very little newsworthiness in the headline ‘unsigned band releases new single.’ In this article we highlight the importance of storytelling to create memorable and distinctive music promotion. What can unsigned bands learn from brands? Since the start of
Unsigned bands: How do you promote your music in the most effective way? Read our ten principles for success. Five years ago, we were asked to write a simple marketing guide for unsigned bands and independent artists. We came up with ten principles for success and it was shared on the Unsigned Guide Music Blog.
Mark Knight, the founder of Right Chord Music provides an alternative guide to promoting unsigned bands on social media by borrowing marketing best practice from Disney. Disney understands that a good story is always a good story. They also understand that once they have a good story, they have an endless new audiences for that
This is a very special episode of Lost On Radio telling the story of Project Rebel, an audacious attempt to break an unsigned band called Broken Witt Rebels in just ten weeks using the power of media. The Lost On Radio Podcast is a weekly showcase of incredible new, undiscovered, and under appreciated music from
The Daydream Club are an independent alt. folk duo from Leicester. Right now they attract more streams per month on Spotify then any of the major label, priority signed artists. How? The answer is fans and focused promotion. The traditional path to success When I started managing The Daydream Club in 2012, the band
Social media has changed the music marketing landscape forever. While it’s easy to be impressed by the scale of an artist’s social media footprint, both marketeers and musicians need to continue to look behind the numbers to understand the value of social media and how it can be further enhanced. With last week’s Social Media Week
Mark Knight, the founder of Right Chord Music explains why Apple Music fails him and struggling musicians. I’ve always been a firm believer that when it comes to music consumption people broadly fall into three groups. 1. Listeners 2. Active Listeners 3. Discoverers The first group is the most passive in their consumption habits, the music
Sometimes it’s important to take a step back and remind ourselves what we want from live music. In this article Mark critically examines the way grassroots live music is promoted. Mark identifies the roles of the key stakeholders and suggests how they could work together more effectively in the future. Let’s start by reminding ourselves
Are you an unsigned band looking for artist management? Right Chord Music has a solution to help. Introducing Mark Knight, Founder of Right Chord Music Mark has over 10 years experience as an artist manager. In that time he has worked with unsigned, and signed artists including Blackchords, The Daydream Club and Officer. Alongside his
We’ve created an audio guide to help you promote your music in a more effective way. The Right Chord Music, Complete Guide To Music Marketing is now available to download in three parts each priced at £1. (Three pounds for the complete guide). Included in part one. 1. Introduction 2. Understanding the challenge your face
This diagram is designed to provide unsigned bands and DIY musicians with a planning checklist to ensure every release is promoted in the most effective way. Take time to plan your release, give your music the best possible opportunity to receive the exposure it deserves. Don’t spend a year writing an album then rush it