Last weekend, I was speaking to a music manager who was bemoaning his band’s lack of new music. “We have no new story,, ” he said. The band in question have 19 tracks on Spotify and a host of video content. If got me thinking, what can we learn from Disney? Disney understands that
This is a very special episode of Lost On Radio telling the story of Project Rebel, an audacious attempt to break an unsigned band called Broken Witt Rebels in just ten weeks using the power of media. The Lost On Radio Podcast is a weekly showcase of incredible new, undiscovered, and under appreciated music from
The Daydream Club are a self released alt. folk duo from Leicester, right now they attract more streams per month on Spotify then any of the major label, priority signed artists. How? The answer is fans and focused promotion. When I started managing The Daydream Club in 2012, the band and I had a clear
Social media has changed the music marketing landscape forever. While it’s easy to be impressed by the scale of an artist’s social media footprint, both marketeers and musicians need to continue to look behind the numbers to understand the value of social media and how it can be further enhanced. With last week’s Social Media Week
Mark Knight, the founder of Right Chord Music explains why Apple Music fails him and struggling musicians. I’ve always been a firm believer that when it comes to music consumption people broadly fall into three groups. 1. Listeners 2. Active Listeners 3. Discoverers The first group is the most passive in their consumption habits, the music
Sometimes it’s important to take a step back and remind ourselves what we want from live music. In this article Mark critically examines the way grassroots live music is promoted. Mark identifies the roles of the key stakeholders and suggests how they could work together more effectively in the future. Let’s start by reminding ourselves
We create solutions to help challenger bands behave like challenger brands. In response to multiple requests for management, we have devised a unique Pay As You Go Management service especially for unsigned bands and self released artists. No contracts, no blanked demands for 20%, you only pay for support when you need and want it.
We’ve created an audio guide to help you promote your music in a more effective way. The Right Chord Music, Complete Guide To Music Marketing is now available to download in three parts each priced at £1. (Three pounds for the complete guide). Included in part one. 1. Introduction 2. Understanding the challenge your face
1. Write, record and play high quality music It seems like an obvious thing to say, but everything starts & ends with the music. If the songs are poor, the recording is bad, and the live show is dull don’t expect to make a living from music. 2. Continue to only deal in high quality Some
This diagram is designed to provide unsigned bands and DIY musicians with a planning checklist to ensure every release is promoted in the most effective way. Take time to plan your release, give your music the best possible opportunity to receive the exposure it deserves. Don’t spend a year writing an album then rush it
We are building a package of discounts and benefits to support every new, independent and unsigned band or artist that visits Right Chord Music. Right Chord Music was set up to provide a voice and a promotional platform for the music we love. The kind of music which so often falls under the radar of
We’ve joined forces with our friends at Hit Songs Deconstructed to offer you 10% off their Pro Subscription package. (Normally $9.99pm for 12 months). Just click here and enter offer code rcmhsd to get started. Hit Songs Deconstructed is a must read for all music professionals. Learn how today’s hit songwriters craft their songs from the inside-out through their Hit Song Deconstructed reports.