Squall connects musicians to social influencers to get your music heard

Squall. Connecting Musicians To Social Media Influencers

Right Chord Music announces the launch of Squall, to help musicians get their music heard by more people more often. The service has been created in response to the needs of musicians and the changing promotional landscape which recognises that while friends have always influenced our choices, now influencers are becoming our friends. Squall utilises

Introducing Musosoup. It’s Time To Reconsider Our Approach To Music PR

New music service Musosoup, aims to turn the music PR business on it’s head by allowing musicians to cut out the PR middle men and deal directly with the music bloggers that support them. We consider the implications of this disruptive new approach. NB Right Chord Music has no financial stake or involvement in Musosoup.

What’s The Story? The Value Of Story Telling In Music Promotion

As a music blog that receives hundred of emails a week, we can confirm that there is very little newsworthiness in the headline ‘unsigned band releases new single.’ In this article we highlight the importance of storytelling to create memorable and distinctive music promotion. What can unsigned bands learn from brands? Since the start of

The Music Marketing Manifesto. Ten Principles For Success

Unsigned bands:  How do you promote your music in the most effective way? Read our ten principles for success. Five years ago, we were asked to write a simple marketing guide for unsigned bands and independent artists. We came up with ten principles for success and it was shared on the Unsigned Guide Music Blog.

Lost On Radio Podcast. Breaking The Band (Broken Witt Rebels)

This is a very special episode of Lost On Radio telling the story of Project Rebel, an audacious attempt to break an unsigned band called Broken Witt Rebels in just ten weeks using the power of media. The Lost On Radio Podcast is a weekly showcase of incredible new, undiscovered, and under appreciated music from

The Evolving Role of Social In Music

Social media has changed the music marketing landscape forever. While it’s easy to be impressed by the scale of an artist’s social media footprint, both marketeers and musicians need to continue to look behind the numbers to understand the value of social media and how it can be further enhanced. With last week’s Social Media Week

Promoters Promote & Musicians Invite. The Key To Live Music Success

Sometimes it’s important to take a step back and remind ourselves what we want from live music.  In this article Mark critically examines the way grassroots live music is promoted. Mark identifies the roles of the key stakeholders and suggests how they could work together more effectively in the future. Let’s start by reminding ourselves

PAYG Management

Pay As You Go Artist Management

Are you an unsigned band looking for artist management? Right Chord Music has a solution to help. Introducing Mark Knight, Founder of Right Chord Music Mark has over 10 years experience as an artist manager. In that time he has worked with unsigned, and signed artists including Blackchords, The Daydream Club and Officer. Alongside his

NEW! The Complete Guide To Music Marketing – Audio Book

We’ve created an audio guide to help you promote your music in a more effective way. The Right Chord Music, Complete Guide To Music Marketing is now available to download in three parts each priced at £1. (Three pounds for the complete guide). Included in part one. 1. Introduction 2. Understanding the challenge your face