We are delighted to announce the launch of Major Labl. The Labl for unsigned artists from Right Chord Music. Major Labl is our new home for marketing services. Visit the site to access our unique Pay As You Go Management Service, get discounts and benefits from a range of essential marketing suppliers including (Video production, SEO, design and distribution) you can even sell your band t-shirts in our shop.
Watch the introduction video below.
Major Labl re-invests profits to promote unsigned artists
Naturally we wanted to support unsigned artists, but unlike a traditional label we didn’t want to be limited to the artists on our roster. So we took a very deliberate decision not to sign anyone. Instead we will re-invest a percentage of the profits from every sale on Major Labl to promote the unsigned bands and independent artists we champion on our weekly Lost On Radio Spotify playlist. We’ve already started doing this and we are helping unsigned artists reach more people than ever before.
Mark Knight, the founder of Right Chord Music explains the announcement
“Since the launch of Right Chord Music in 2010, people have constantly asked me why we don’t launch a record label. I’ve always felt the record label model was outdated. In a world where music has never been more accessible or prevalent it seemed increasingly bizarre to only promote 1% of the market.
Personally I’m sick of hearing the same 6 artists every time I turn on the TV or radio. Spotify has given us a world of music, and it’s increasingly clear that you don’t need to be signed to produce incredible music.
If we look outside music we find examples of an exciting new future. Ten years ago every pub sold the same 5 beers, now the pubs champion hundreds of beers from micro-brewers. Consumers have greatest choice, better products and the producers have improved distribution opportunities.
It’s time for music to do the same. Major Labl is a small first step towards democratising music and increasing support for as many new artists as possible.”
Pay As You Go Management
Major Labl’s PAYG Management service is a key part of the offering. It allows unsigned artists, who historically can’t attract or retain a manager to get access to expert support when they need it without contracts. This service has already been used to support a number of independent artists including: SEIL LIEN, Natalie McCool, Lost Colours, JINADU and The Beggars. The launch of Major Labl will help us extend this service to reach a greater number of artists.
“When I met Mark, I literally felt this is too good to be true, I can’t recommend this service enough! The advice was practical, insightful and amazing value for money. PAYG management helps you take control and move forward. You no longer have to feel like you’re doing it on your own, for me that’s invaluable. Support is everything and this is exactly that, as and when you need it no strings attached! How refreshing!” Marie Claire Lee (SEIL LIEN)
Find this Major Labl in clothes
The name Major Labl is deliberately playful and disruptive explains Mark. “When we spoke to the unsigned artist community about major labels we heard lots of negativity and skepticism, about their role and their value in an increasingly digital world. So we wanted to have a little fun, our Major Labl is designed to challenge perceptions of ‘major labels’ and be seen as a force for good.
Get your services in-front of new artists
Major Lab will continue to add new services and we are interested to hear from any third party suppliers who would like to offer unsigned artists discounts and benefits. We would also be interested to hear from bands, artists or designers who would like to sell their t-shirts in our store. Get in touch here.
Right Chord Music
In response to the launch of Major Labl, Right Chord Music (RCM) will revert back to it’s focus as a new music blog. Since our foundation in 2010 RCM has attracted new music fans from over 150 different countries. We were recently ranked in the Top 50 UK Music Blogs and Websites. This new focus allows us to grow and support even more unsigned artists.
Welcome to Major Labl by Right Chord Music.