Scott Helman pays an ode to self-confidence in the music video for ‘Pretty’

Canadian one to watch Scott Helman pushes the boundaries of gender within his new pop track ‘Pretty’. 

Scott Helman Pretty

Paying an ode to self-confidence, the well-established Toronto based artist pulsates listeners through the radiant beats and rich vocals but also tells the story of exploring our identities deep within the intricate yet meaningful lyrics. Touching on everything within ‘Pretty’, Helman drive is a sight of beauty from an artist that knows his lane. 

Explaining the influence of his latest work, Helman said: “This song was a big step for me in exploration and limits. I wanted to take myself as far as I could down the line of ‘uncomfortable’ while still maintaining what feels like me. Ultimately, I thought it was such a special thought – the idea that someone can be so beautiful that you want a bit of them to become part of you. In that thought, there is so much beauty and humour – the transcendence of traditional gender roles, the flirt, the strangeness. That’s what excited me about our initial demo and what continues to excite me now.”

Known to elevate his work each time, the artist teams up with long-time collaborator Ben Knechtel to continue to share the fluidity of one, filled with a gleaming solo performance that’s dazzled with outfits and energy. With his forthcoming album due out next year, Scott Helman surprise tease of ‘Pretty’ gives us hope for the future.

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