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Why Unsigned Bands Should Stop Wasting Money On Radio Pluggers

When you think about it, your music is an advertisement that you are trying to get on the radio. With this in mind, I recently explained how radio plugging worked to a planner and buyer within a big London media agency. Planners are the people who decide where advertisements are placed, and buyers secure the

FREE Music works best with an audience

Can You Recover From Free Music?

I’ve lost count of the number of articles I’ve read that insist bands and artists should give their music away for free. ┬áPersonally I believe, unless you have the benefit of on-going PR support or are reaching mass audiences through radio airplay, giving away your core product might just be a mistake you’ll never recover