Malka

The Evolving Role of Social In Music

Social media has changed the music marketing landscape forever. While it’s easy to be impressed by the scale of an artist’s social media footprint, both marketeers and musicians need to continue to look behind the numbers to understand the value of social media and how it can be further enhanced. With last week’s Social Media Week

The Microdance

First Signs Of Love No. 74 The Microdance – Yo Yo @26!

The Microdance are based in London, are looked after by In at the Eye records, and frequent the underground alternative gig circuit in East London. ‘Yo Yo @ 26!’ is the fuzzy guitar-fronted, melody-driven single from The Microdance. Alex Keevill’s vocals steer the track through a multitude of chugging riffs, celestial harmonies and exciting builds