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Why Unsigned Bands Should Stop Wasting Money On Radio Pluggers

When you think about it, your music is an advertisement that you are trying to get on the radio. With this in mind, I recently explained how radio plugging worked to a planner and buyer within a big London media agency. Planners are the people who decide where advertisements are placed, and buyers secure the

Austra - The Windmill, Brixton, London 18/01/11 | Photo by Anika

Promoters Promote & Musicians Invite. The Key To Live Music Success

Sometimes it’s important to take a step back and remind ourselves what we want from live music.  In this article Mark critically examines the way grassroots live music is promoted. Mark identifies the roles of the key stakeholders and suggests how they could work together more effectively in the future. Let’s start by reminding ourselves