Music Marketing

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How To Get Your Music On Spotify Playlists (From A Band That Actually Has)

How to get your music on a Spotify playlist is a hot topic. Most people expect there to be a simple, golden bullet solution....
Promte music like a disney marketeer

Promote Unsigned Bands Like A Disney Marketeer

  Mark Knight, the founder of Right Chord Music provides an alternative guide to promoting unsigned bands on social media by borrowing marketing best practice...

Fans Not Fame. A New Way To Promote Independent Music

The Daydream Club are an independent alt. folk duo from Leicester. Right now they attract more streams per month on Spotify then any of...

The Evolving Role of Social In Music

Social media has changed the music marketing landscape forever. While it’s easy to be impressed by the scale of an artist’s social media footprint,...

Why Apple Music Lacks A Core

Mark Knight, the founder of Right Chord Music explains why Apple Music fails him and struggling musicians. I've always been a firm believer that when it...

How Did An Unsigned Band Achieve One Million Plays In Two Weeks?

The promotional challenges facing an unsigned band are well documented. Everything costs money, money you don’t have. Getting on the radio requires a plugger...

Promoters Promote & Musicians Invite. The Key To Live Music Success

Sometimes it’s important to take a step back and remind ourselves what we want from live music.  In this article Mark critically examines the...
Major Labl for unsigned artists

Pay As You Go Artist Management

Are you an unsigned band or artist looking for artist management? Check out our sister site Major Labl. Major Labl is our marketing services and...

NEW! The Complete Guide To Music Marketing – Audio Book

We've created an audio guide to help you promote your music in a more effective way. The Right Chord Music, Complete Guide To Music Marketing...

FREE! The Music Marketing Planning Cycle

This diagram is designed to provide unsigned bands and DIY musicians with a planning checklist to ensure every release is promoted in the most...
crm for bands

Three Things Bands Can Learn From Brands About Customer Relationship Management

  In the business world, a whole industry has been established around ‘customer relationship management’ or CRM. Fancy acronym, but what does it really mean...

Where Is Everyone? Why Albums Make Little Sense For New Artists

  When you first start out, the path to music fame and fortune seems pretty straightforward. Not because you necessarily know what to do, but because...
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