Content Marketing

Why Content Marketing is the Best Way to Promote Yourself as a New Artist

This is a guest blog from Point Blank Music School, an electronic music school based in London, LA, Ibiza and more, which was recently voted the World’s Best Music Production & DJ School. In our social media driven world, every smart business and brand will have a good content marketing strategy in place in order to

The Evolving Role of Social In Music

Social media has changed the music marketing landscape forever. While it’s easy to be impressed by the scale of an artist’s social media footprint, both marketeers and musicians need to continue to look behind the numbers to understand the value of social media and how it can be further enhanced. With last week’s Social Media Week