Promoters Promote & Musicians Invite. The Key To Live Music Success

Sometimes it’s important to take a step back and remind ourselves what we want from live music.  In this article Mark critically examines the way grassroots live music is promoted. Mark identifies the roles of the key stakeholders and suggests how they could work together more effectively in the future. Let’s start by reminding ourselves

View From The Lazy Acre. Can We Afford Facebook Failure?

The second diary entry from Lazy Acre Records ponders the future of Facebook… Through my day job and the work I do with this little record label I spend a lot of time in front of Facebook, poring over analytics and looking at new ways of both integrating the site into other media and driving more people

From Database to Fanbase. A Smarter Way To Use Mailing Lists.

Everyday there seems to be another music marketing article espousing the importance of mailing lists for bands and artists. But these articles all seem to be missing the point.  The key question is surely not do you need one,  (You do, by the way) but what do you do with it. Anyone can collect a

Facebook The Guide – For Bands And Artists

We’ve seen a ton of articles relating to Facebook best practice, but none of them really go far enough or go into enough detail to really add value. So rather than settling for second best, we decided to write our own best practice guide. We hope you find it useful. The Basics Customise your Facebook URL so