We create solutions to help challenger bands behave like challenger brands. In response to multiple requests for management, we have devised a unique  Pay As You Go Management service especially for unsigned bands and self released artists. No contracts, no blanked demands for 20%, you only pay for support when you need and want it.

Watch Mark Knight, the founder of Right Chord Music talk about his story and approach to music management.

Mark has over 10 years experience as an artist manager, and over 17 years experience working as a marketing consultant for brands including Budweiser, Lloyds Bank, Nokia, Samsung, and Vodafone . He has written music marketing thought pieces for The Guardian, Music Think Tank, Reverbnation and The Unsigned Guide and spoken at music conferences including: MIDEM, Cannes Lions, Liverpool Sound City, Off The Record and The European Music Incubator.

As manager of The Daydream Club, Mark has pioneered a new approach to music marketing designed specifically for unsigned bands and independent artists. The results have been dramatic. The Daydream Club regularly attract between 500k and 1m streams on Spotify per month, outperforming every major label, priority act on Spotify. The bands success was recognised with two award nominations, most notably as Best Digital Artist at the Musically Awards alongside major label supported artists including The 1975. Most importantly their success on Spotify and proceeding music sync deals allows them to earn a sustainable living through music. How many unsigned bands can claim that? Read more about the approach here.

In 2016 Mark took on a unique challenge to break an unsigned band in just 10 weeks, using the power of media and content. Listen to the case study and the results here. The band are now signed to Universal / Snake Farm Records.

If you would like to book a PAYG marketing session with Mark, complete the contact form  Sessions can be run face to face or via Skype. Sessions cost £45 for 1.5 hours. The aim is to provide you with a plan to promote yourself and your music in a more effective way.

Book a session with me now using PayPal.

Artist Testimonials:

“Mark was brilliant and had some excellent advice to offer and I really did get so much out of the call. Highly recommended for bands or artists who want to grow their reach on social media.” [Natalie McCool]

“We had some idea of marketing strategy when it came to our band, but our approach lacked direction and a clear understanding of the best way to get our music out there. Mark showed us in a consise and easy to follow way how we could share our music creatively and effectively to really grow our audience and increase sales. He was insightful, encouraging, professional and welcoming, and he used real life examples and market research to support his ideas. We would recommend Mark to any band or artist who is serious about their music.” [Fire_Sign]

“The resources collated on RCM help musicians create structure to support promoting their music. Mark’s personalised advice addresses those specific questions that reading an article can’t always answer, and enabled us to create a clear, objective-based plan to move forward. Generally, musicians aren’t good at making a plan. Let him help you.” [Matt Paisley: Shy Nature]

“Mark’s media-savvy and highly contemporary approach to all aspects of promoting an artist come across loud and clear after only a brief amount of time in his company. His awareness of the nature of the modern industry and of the appropriate and effective marketing strategies are sophisticated and concise. More impressive and important however, is his obvious passion for and commitment to quality new music and it’s promotion. I can highly recommend working with him.” [Jack Omer]

“It is great to get a successful pro’s opinion on what you are currently doing right, and where you can improve. It feels good to feel like the actions we have taken are working towards a plan which has worked in the past.” [Nick Majer: Lazyflux]

Mark’s knowledge of the industry, and more importantly the ins and outs of the online world, social media, and effective marketing, is invaluable to artists in the current climate.  Most important, however, is his passion for and commitment to music, that is the factor that makes all the difference. We look forward to working with him long into the future. [Nick Cheek Blackchords]

“Mark’s experience and knowledge of marketing combined with his involvement in the music industry has proven to be invaluable. He constantly presents innovative ideas, taking into account current social and technological trends. We highly recommend working with him” [The Daydream Club]

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