How Did An Unsigned Band Achieve One Million Plays In Two Weeks?

The promotional challenges facing an unsigned band are well documented. Everything costs money, money you don’t have. Getting on the radio requires a plugger and ultimately you will be fighting for scraps with playlists dominated by major label signed artists. The same is true of the music press. Have you ever tried getting in the

Promoters Promote & Musicians Invite. The Key To Live Music Success

Sometimes it’s important to take a step back and remind ourselves what we want from live music.  In this article Mark critically examines the way grassroots live music is promoted. Mark identifies the roles of the key stakeholders and suggests how they could work together more effectively in the future. Let’s start by reminding ourselves

PAYG Management

Pay As You Go Artist Management

Are you an unsigned band looking for artist management? Right Chord Music has a solution to help. Our PAYG management services have now moved to a new dedicated home over at Major Labl Introducing Mark Knight, Founder of Right Chord Music Mark has over 10 years experience as an artist manager. In that time he

Rob Bridge. The Art Of The Image Pt. 6

So the UK festival season is over. Time for bands and artists everywhere to start focusing on winter projects….whether that’s writing and recording new material, braving the weather to get out in front of new audiences, or giving your branding and promotion a serious overhaul. If the latter is a priority for you then don’t

NEW! The Complete Guide To Music Marketing – Audio Book

We’ve created an audio guide to help you promote your music in a more effective way. The Right Chord Music, Complete Guide To Music Marketing is now available to download in three parts each priced at £1. (Three pounds for the complete guide). Included in part one. 1. Introduction 2. Understanding the challenge your face

Rob Bridge. The Art Of The Image Pt. 5

Admittedly it’s been a few months since my last ‘Art of the Image’ article (I’ve been somewhat busy with photographing some extremely talented musicians) but hey…just because you haven’t heard from me doesn’t mean I’ve been slacking! My eyes have remained peeled for promo pics that I think are worthy of bringing to the attention

FREE! The Music Marketing Planning Cycle

This diagram is designed to provide unsigned bands and DIY musicians with a planning checklist to ensure every release is promoted in the most effective way. Take time to plan your release, give your music the best possible opportunity to receive the exposure it deserves. Don’t spend a year writing an album then rush it

The Red Red – Making The Video No 1. Curxes ‘Further Still’

Right Chord Music is delighted to introduce you to The Red Red, a Hampshire based company consisting of Jake Hawkins and Rob Luckins. The Red Red was founded with a simple aim to produce outstanding videos for outstanding music.  Each month they will be highlighting exceptional music videos and providing an insight into the creative