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Whitestone A Platform For Interactive Music Experiences

We recently wrote an article critiquing Apple Music, (Why Apple Music Lacks A Core) and bemoaned the absence of a music streaming service for active music discovers. This morning we heard about Whitestone. The first platform designed to provide interactive music experiences. A place to create, collect, and truly experience music online. Setup by a group

The Daydream Club

How Did An Unsigned Band Achieve One Million Plays In Two Weeks?

The promotional challenges facing an unsigned band are well documented. Everything costs money, money you don’t have. Getting on the radio requires a plugger and ultimately you will be fighting for scraps with playlists dominated by major label signed artists. The same is true of the music press. Have you ever tried getting in the

Austra - The Windmill, Brixton, London 18/01/11 | Photo by Anika

Promoters Promote & Musicians Invite. The Key To Live Music Success

Sometimes it’s important to take a step back and remind ourselves what we want from live music.  In this article Mark critically examines the way grassroots live music is promoted. Mark identifies the roles of the key stakeholders and suggests how they could work together more effectively in the future. Let’s start by reminding ourselves

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Pay As You Go Management

Working alongside The Daydream Club, Right Chord Music have pioneered a new approach to music marketing designed specifically for unsigned bands and independent artists. The results have been dramatic. The Daydream Club now attract approximately 1m streams on Spotify per month and have a sustainable income from music. Read more about the Fans, Not Fame approach

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Rob Bridge. The Art Of The Image Pt. 6

So the UK festival season is over. Time for bands and artists everywhere to start focusing on winter projects….whether that’s writing and recording new material, braving the weather to get out in front of new audiences, or giving your branding and promotion a serious overhaul. If the latter is a priority for you then don’t

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NEW! The Complete Guide To Music Marketing – Audio Book

We’ve created an audio guide to help you promote your music in a more effective way. The Right Chord Music, Complete Guide To Music Marketing is now available to download in three parts each priced at £1. (Three pounds for the complete guide). Included in part one. 1. Introduction 2. Understanding the challenge your face

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Rob Bridge. The Art Of The Image Pt. 5

Admittedly it’s been a few months since my last ‘Art of the Image’ article (I’ve been somewhat busy with photographing some extremely talented musicians) but hey…just because you haven’t heard from me doesn’t mean I’ve been slacking! My eyes have remained peeled for promo pics that I think are worthy of bringing to the attention